Jun 07, 2018

Trending from G/L: The Big Mac’s Big Birthday Campaign

Meg Strange Advertising, G/L Culture, Trending Now, Trends
Meg Strange Senior Account Executive

Do you remember your first Big Mac? I can’t say that I do, but depending on who you ask, others may have an answer that dates back half a century! That’s right, the Big Mac, the Mac Daddy, the OG ultimate 100% beef burger, is 50 years old this year.

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If I dig into my own mental archives, I remember a period between the ages of 3 and 5 during which the Big Mac was my McDonald’s meal of choice. Why settle for a measly single-patty hamburger or five little nuggets when you can have the real deal: two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame seed bun. Despite the fact that I had to cut that sucker in fourths and fully dissect it in order to consume it, my fandom of the Big Mac has not waned in 25+ years (although my adoration is nothing compared to this guy who’s eaten 30,000 of them).

At 850 calories, 29 grams of fat and nearly 1,000 grams of sodium, this mammoth burger doesn’t mess around. And McDonald’s isn’t taking its anniversary lightly, either—the American fast food brand has launched an equally massive global campaign to remind people that, while many things have changed in 50 years, the Big Mac you know and love remains the same. So let’s celebrate! Promotions include:

Go big or go home, am I right? Big Mac, you’ve aged like a fine, calorie-laden, artery-clogging wine—happy 50th and thanks for the memories.