Mar 03, 2020

Ryan Reynolds and Aviation Gin Strike Again

Tim Leon Advertising, Creative, Trends
Tim Leon President/Brand Strategist

Ryan Reynolds just can’t stay out of our trend discussions.

Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be. 

Since 2020 is a leap year, that means those who have a February 29 birthday are celebrating their true birthday for the first time in four years. And so Arlene Manko, who is 84 years old as far as Uncle Sam is concerned, is technically only celebrating her 21st

Enter Aviation Gin: 

This Aviation video follows in the footsteps of their Peloton parody and their cross-promotion-within-a-cross-promotion video with Deadpool and Samsung. In it, the 84-year-old Arlene has her first “legal” drink, an Aviation Gin and tonic. It’s a great example of putting the viewer first and finding a natural opportunity to tie in the brand. 

Many content marketers struggle to find that fine line between entertainment and branding. It’s a tough one to walk. If that struggle sounds a little bit too familiar to you, then get in touch and let’s talk about content marketing opportunities of your brand.