Pretium Packaging

Pretium Brand Awareness, Brand Identity, Brand Strategy & Development, Collateral, Employee Communications, Web Design

THE CHALLENGE

Pretium’s brand has been built around innovation. From preform packaging solutions to completely customized options, Pretium’s offerings are continually expanding to meet the demands of the market. They needed a brand identity and an online experience that truly reflected who they are.

Pretium wanted a website that could not only handle their current needs and limitless online catalog growth, but also tell their story and make online navigation simple.

THE SOLUTION

Pretium partnered with Geile/Leon to refresh their brand identity with new logo and corporate identity
and a website that enhanced that reflection then expanded product offering.

Utilizing the blueprints Pretium uses to create new packaging as the foundation of our design, it highlighted the innovation and experience Pretium brings to product development.

The new website utilizes WordPress for ease of use, customization and a great user experience. The design is sleek, modern, and innovative, and offers the ability to expand capabilities and grow along with Pretium’s ever-evolving needs.

G/L created and designed a unique wall infographic telling the entire story about Pretium. The wall features many multi-functional elements, such as a company timeline, a stainless steel map highlighting key Pretium locations, shelving for specific products, an innovation product highlight, and so much more. The overall graphics found at the Pretium Innovation Center also served to reinforce the Pretium brand look and feel, supporting the Pretium brand look and feel in a consistent and dynamic approach.

Additionally, G/L created both internal and external video content, to both train employees on how to utilize the Innovation Center as a resource and potential sales tool, while the external video will educate current customers, potential clients, and key stakeholders on the purpose of the Innovation Center and how it can support their packaging initiatives.

THE RESULTS

PRETIUM’S launch has been a huge success. Not only has the new brand received SUBSTANTIAL POSITIVE FEEDBACK, but the website has received more leads, sample requests, positive interactions, and impressions than ever before.

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