Nortek Global HVAC (NGH) is a manufacturer of top-tier residential, commercial, and manufactured housing HVAC equipment. After a recent acquisition, they underwent a rebranding effort that included a new name, NGH. They needed a completely redesigned website with copy that would better tell the NGH story, with a renewed focus on how they serve as a partner to their customers, as well as SEO optimization and an intuitive content management system.
Using NGH’s new brand architecture as a foundation, G/L developed an entirely new website and revamped content for this new site built on WordPress in tandem with our partner, Beanstalk Web Solutions. We began with a sitemap and wireframes for an optimal user experience, then developed a sleek, modern aesthetic, dynamic imagery and verbiage with a genuine, confident tone.
“I just want to say thank you for all your hard work leading up to and during the NGH brand portfolio
summit. There was a ton of work done ahead of time, sweating the details, but it all paid off. I think the
meetings went great and we could not have asked for a better outcome. Your agency’s work on the
website and subsequent brand work on this summit has proven to me that we chose the right partner.”
Nortek Global HVAC
The new NGH website was launched in January 2023 to praise internal employees and external customers alike. With this new site, NGH has a great launchpad for its new brand that it can continue to build on and evolve for years to come.