challenge
Manna Pro approached Geile/Leon with the idea of extending their existing digital content marketing efforts for their lifestyle brand, City Yolks. Manna Pro wanted to build on the momentum and following beyond City Yolk’s social media channels and develop a YouTube video series. The video content would act as a conduit to further connect and engage with key customer segments in a rapidly growing category, urban and suburban backyard chicken coop owners.
solution
G/L Video Content Studios concepted and created six videos that aimed to engage and educate the target audience on YouTube while also highlighting relevant Manna Pro products. G/L managed and coordinated the project from start to finish. Concepting included developing the look, feel, structure and overall development of the hosts and characters. G/L managed all aspects of the pre-production and production process – scripts, storyboards, on-site video shoot coordination and management, and all other elements pertinent to the success of the project.
The shoot was executed with a video production partner for the production and post-production process. Geile/Leon provided creative guidance and overall project management on-set and collaborated throughout the edit process to ensure the video series aligned with our vision and achieved our standards of quality. We successfully wrapped up season one and are in the early stages of planning for season two.