Brand Relevance Brand Relevance 9 questions to ask yourself to determine if your brand is still relevant YN1) Has your company been acquired or undergone a merger?* Y N 2) Does your company have new executive leadership with a new vision?* Y N 3) Is your company/brand entering a new market segment where your awareness is low?* Y N 4) Is your company/brand expanding its geographic footprint into areas where your brand is unfamiliar?* Y N 5) Have customer preferences or tastes changed resulting in a shift in attitude towards your product?* Y N 6) Is your company/brand expanding its product/service line portfolio to attract new audiences?* Y N 7) Are your brand's graphics/logo outdated and no longer represent the company we are today?* Y N 8) Does your brand messaging no longer resonate with your customers?* Y N 9) Do you have a competitor who's cut into market share with new/innovative products?* Y N