Geile/Leon recommended building a photo library and also creating video content to support UA’s digital and social marketing objectives. G/L developed scripts, storyboards and created a brand video focusing on how UA supports their customers on a personal level, an animated PSA educating viewers on the dangers of texting while driving, and an endearing testimonial video featuring a client’s real life challenges and how UA partnered with them to support their independence. Authenticity is crucial in such a personal and life-changing purchase, and these brand and testimonial videos tell the story.
