Union Pacific “Oregon is My Home. Safety is my Passion”

THE CHALLENGE

Raise awareness and educate the general public and community leaders on Union Pacific’s commitment to track safety in the Columbia River Basin area of Oregon. Most of the general public is unaware of the ongoing efforts/technology being utilized to keep tracks safe.

THE SOLUTION

This multi-media campaign included a mix of digital banner advertising and television. The creative uses real UP employees from the region telling their story and relaying how safety is ingrained in the culture and operations of the railroad.

Utilizing the backdrop of the scenic Columbia River basin where UP tracks run, we captured the natural beauty of the region and reminded the public that UP is doing what it takes to keep this special place safe.

THE RESULT

Our 12-week integrated campaign (including television/cable and programmatic digital advertising) generated 20% recall among our television target audience while nearly 1 in 10 recall online advertising.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionRanken Technical CollegeSpectracideThermo KingTraneUnion PacificXIOLINK
Union Pacific 2016 Crossing/Pedestrian Safety Campaign RideFinders Thermal Dynamics – New Product Launch Parker Hannifin – Sporlan Division – Zoomlock Forney Manna Pro – Senior Campaign Parker Hannifin – Sporlan Division – Smart Service Tools Protective Asset Protection – Vehicle Protection Plan Launch Metro Imaging – Call and Compare Campaign (2013) Lindenwood University – LCIE TV Trane – Brand Campaign Nidec Motor Corporation