Trane – Brand Campaign

Trane Brand Identity, Campaign Development, Collateral

The Challenge

Trane – A global provider of HVAC and building management systems and controls, headquartered in Piscataway, New Jersey, challenged Geile/Leon to launch a brand campaign centered on Trane’s performance, innovation, commitment and knowledge, targeting facility managers, architects and c-level executives.

The Solution

Trane is a global, industry-leading, manufacturing and services organization. But, in the consumer’s mind, the company is often thought of as just as an equipment provider. Trane Commercial engaged Geile/Leon to help change customer perceptions and raise awareness of the legacy knowledge and service Trane provides.

The company delivers extensive service solutions focused on continued performance, innovation, commitment and knowledge. In turn, Geile/Leon developed a brand campaign consisting of print ads, direct mail, eblasts and online ads depicting Trane’s industry-leading approach to overall building health.

The Result

Trane continues to drive brand awareness and engage customers and prospects through their solutions-oriented business approach. With the legacy of the brand behind the company, the communication of performance, innovation, commitment and knowledge helps reinforce that Trane is an industry-leader that’s focused on the future.

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