Parker Hannifin – Sporlan Division – Zoomlock


THE SOLUTION
In order to differentiate ZoomLock in the marketplace, Geile/Leon started by interviewing trusted Sporlan distributors about the product and getting their initial feedback, questions and concerns. From there, we solidified what makes ZoomLock different from other press fittings and translated it across all of the sales materials — there’s no need for brazing so it improves efficiency, productivity and increases profit potential.

