Parker Hannifin – Sporlan Division – Zoomlock

Parker Hannifin – Sporlan Division

THE CHALLENGE

For over 80 years the Sporlan Division of Parker Hannifin has set the industry standard for developing and manufacturing leading-edge HVACR components. In 2015, the company designed ZoomLock Braze-Free Tube Fittings for copper installation in HVACR systems. These new ZoomLock fittings are a game-changer in the industry, specially designed to work without brazing, which automatically makes the job simpler and faster when joining copper tubes. In addition, the one-piece fittings are reliably secure, leak-proof and more repeatable than brazed connections – so there’s no compromise on quality or performance.

 

Before the product launch, Sporlan challenged Geile/Leon to develop the ZoomLock brand, educate distributors about the tool and create a compelling brand story that increases awareness of Sporlan’s forward-thinking nature among HVACR technicians and distributors.

THE SOLUTION

In order to differentiate ZoomLock in the marketplace, Geile/Leon started by interviewing trusted Sporlan distributors about the product and getting their initial feedback, questions and concerns. From there, we solidified what makes ZoomLock different from other press fittings and translated it across all of the sales materials — there’s no need for brazing so it improves efficiency, productivity and increases profit potential.

THE RESULT

Sporlan launched ZoomLock and its sales materials in January 2015 and they’ve already been awarded the 2015 Dealer Design Awards Gold Award for excellence.

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