In order to differentiate SMART Service Tools in the marketplace, Geile/Leon started by interviewing trusted Sporlan distributors and end-users (HVAC techs) about the product and getting their initial feedback, questions and concerns. From there, we solidified what makes SMART Service Tools different from other technical HVAC gauges and manifolds and translated it across all of the sales materials — it’s a simple, hi-tech diagnostic tool. SMART Service Tools allow technicians to Read It, Record It, Send It: Read real-time, wireless data; record the data for diagnostic purposes; and send the data to have on file.
Product management is essential to the success of any brand. Whether you’re looking for advice on new product introduction or seeking counsel in maintaining a maturing product, G/L is here to help.
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