Parker Hannifin – Sporlan Division – Smart Service Tools

Parker Hannifin – Sporlan Division


For over 80 years the Sporlan Division of Parker Hannifin has set the industry standard for developing and manufacturing leading-edge HVACR components. In 2014, the company designed SMART Service Tools, an app-supported diagnostic tool unlike any other in the marketplace. SMART Service Tools are lightweight wireless sensors that conveniently sync with an iPhone app, enabling HVAC technicians to read a system’s real-time pressure and temperature without using hoses or manifold gauges. The data can then be exported to keep on file for later use. SMART Service Tools were developed to make diagnostic readings faster and simpler, so technicians can save time and increase productivity. Before the product launch, Sporlan challenged Geile/Leon to develop the SMART brand look, educate distributors about the tool and create a compelling brand story that increases awareness of Sporlan’s forward-thinking nature among HVAC technicians and distributors.


In order to differentiate SMART Service Tools in the marketplace, Geile/Leon started by interviewing trusted Sporlan distributors and end-users (HVAC techs) about the product and getting their initial feedback, questions and concerns. From there, we solidified what makes SMART Service Tools different from other technical HVAC gauges and manifolds and translated it across all of the sales materials — it’s a simple, hi-tech diagnostic tool. SMART Service Tools allow technicians to Read It, Record It, Send It: Read real-time, wireless data; record the data for diagnostic purposes; and send the data to have on file.

Product management is essential to the success of any brand. Whether you’re looking for advice on new product introduction or seeking counsel in maintaining a maturing product, G/L is here to help.

Let’s chat for 15 minutes—you’d be amazed at what can be accomplished over a brief phone call. Fill out the form or give us a call at 314-727-5850.


Sporlan released the SMART sales materials in September 2014. The tool has been given the 2014 ASHRAE Innovation Award and has been featured on a prominent contractor’s YouTube page. Because of the product demand, Sporlan is developing an Android app to support the tool and will feature a Sporlan and Parker version of SMART Service Tools at the 2015 AHR Expo.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingEmployee CommunicationsMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMSocial Media EngagementSocial Media MarketingTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoClub FitnessCottey CollegeCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementForney IndustriesGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionPretiumProtective Asset ProtectionRanken Technical CollegeRideFindersSaint Louis Science CenterSpectracideThermal DynamicsThermo KingTraneUnion PacificUnited AccessUpper Iowa UniversityXIOLINK
PR Messaging During a Pandemic Metro Imaging: Doing What We Do Best Club Fitness Gym Tours Weinhardt Party Rentals Social Media Revamp Ursuline Academy Virtual Tour St. Louis Public Library WashU Olin Business School Harris Products Group – Perfect Flame™ Metro Imaging – The Clear Choice 2019 United Access Club Fitness – Lift Local Ranken Technical College