Together with RideFinders, Geile/Leon created an idea that RideFinders could own, putting ridesharing into a new light that makes it more attractive to the “localvore” lifestyle in St. Louis. This idea emphasized not only the practicality of ridesharing, but also that it’s part of a lifestyle that many St. Louisans already embrace or aspire to embrace in their households, workplaces and communities. We called it Sustainable Commuting—another driving force for good in our community.
Strategic messaging was developed focused on encouraging commuters in the region to join with RideFinders in driving positive change, and taking ownership of building a better St. Louis, by embracing a culture of Sustainable Commuting. To support the campaign message, Geile/Leon created a multi-tiered and strategically-targeted integrated campaign. G/L targeted commuters in the St. Louis region by leveraging a variety of mediums including: landing page, digital display advertising, social media (Facebook, Twitter and Instagram), public relations, radio, community events and more.
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