Ranken Technical College

Ranken Technical College, one of the premiere technical colleges in the Midwest, is known throughout the country for providing its students the professional edge needed to truly succeed in their careers—they call this professional grade.

THE CHALLENGE

Ranken recognized that the U.S. workforce was lacking skilled technical workers capable of replacing retiring baby boomers. With more than 100 years of experience in providing real-world, hands-on, skills-based training for the most relevant, in-demand technical careers, Ranken was well positioned to address this gap.

Ranken sought out Geile/Leon’s expertise in executing a public relations strategy that would help to dispel negative misconceptions about technical school education, and build a strong creative strategy that would establish the School’s visual identity and create excitement around the brand amongst both internal and external audiences.

THE SOLUTION

G/L developed a new brand look that would communicate a distinctive tone and feel for Ranken. The look, titled “Innovative Industrial,” is a modern and minimalist but confident approach to design that evokes the straightforward, real-world and expert nature of the Ranken brand. To ensure consistency across all Ranken marketing and communications materials, G/L also created a comprehensive set of brand guidelines designed to provide the Ranken community with a thorough understanding of the Ranken brand and how its essential elements should be implemented across all school departments and messaging platforms.

G/L also conducted a strategic Public Relations campaign that included developing and placing stories that demonstrate the changing workforce dynamics. The program included industry leaders, businesses, students and instructors with real-world examples of the Ranken experience.

THE RESULT

Ranken continues to receive ongoing coverage in local and national broadcast and print media. Stories showcase the benefits of technical education and demonstrate how Ranken’s collaborative partnerships and hands-on experience pave the way to in-demand jobs and successful careers. G/L’s public relations efforts have resulted in high profile success stories throughout the region, as well as increased enrollment at Ranken.

 

G/L implemented the new brand design across a variety of marketing materials that will be used to promote the school amongst prospective students, as well as employers. These new materials will be used throughout the 2018 – 2019 school year.

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