Geile/Leon developed a new Clear Choice campaign that focused on a more direct/aggressive messaging approach. The style was clear, simple to understand and provided several clear competitive differences between hospital radiology services and Metro Imaging’s offerings. Those differences are: lower costs, OnSite results that give you peace of mind, upfront costs online so you know the cost before you go and provide an environment where the patient experience always comes first. G/L developed a series of three, :30 TV spots that focused on each message above.
