Manna Pro

Manna Pro

The Challenge

Calf-Manna, a staple product in animal nutrition for over 80 years, was first introduced in 1931. It has an extremely loyal customer base because of its consistent performance, palatability, multi-species application and balanced nutritional value. Since then, hundreds of competing performance supplement products have been introduced in the market. That, combined with equine enthusiast’s desire to try the newest products to maximize their horse’s health and performance, has caused a decline.

The Solution

In order to remind consumers of the benefits, Geile/Leon developed and executed an integrated digital and print campaign, strategically targeting key equine markets and outlets. Creative messaging and strategy focused on reviving the heritage behind the Calf-Manna brand and promoting the key performance benefits and advantages of Calf-Manna, while reinvigorating the brand’s image to be relevant in today’s performance supplement market.

The Results

Key print insertions reached over 600,000 equine enthusiasts while digital efforts generated nearly 700,000 impressions, with a combined total of nearly 1,300,000 impressions. Buzz and awareness was increased reinvigorating the Calf-Manna brand as a leader in the performance supplement market. And, most importantly, a 7% sales increase was seen across all channels.

Marketing that resonates starts from the inside.

Discover how your brand can go the extra mile and download our “6 Steps to Building a Brand from the Inside Out” whitepaper HERE.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingEmployee CommunicationsMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMSocial Media EngagementSocial Media MarketingTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoClub FitnessCottey CollegeCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementForney IndustriesGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionPretiumProtective Asset ProtectionRanken Technical CollegeRideFindersSaint Louis Science CenterSpectracideThermal DynamicsThermo KingTraneUnion PacificUnited AccessUpper Iowa UniversityXIOLINK
St. Louis Public Library Harris Products Group – Perfect Flame™ Metro Imaging – The Clear Choice 2019 United Access Force Fly Control Union Pacific National Public Safety Campaign Pretium Packaging Cottey College Upper Iowa University Lindenwood – Like No Other Club Fitness Union Pacific “Oregon is My Home. Safety is my Passion”