Additionally, Lincoln Electric Retail’s Facebook engagement rate in that time period has been at 4.2%, well above the industry’s 1% benchmark for high engagement and even further above the average of 0.5% to 0.99%.
Lincoln Electric Retail also has utilized some of their top products within a monthly giveaway to usher in more engagement with the brand. The Geile/Leon team heads this giveaway effort, gathering all entrants, and constantly reviewing the analytics for each giveaway to compare performance month over month. The Lincoln Electric retail social media support program is an ongoing effort.
To see how the channels are performing, please visit the website and click on the social media links: www.lincolnelectricretail.com