Additionally, Lincoln Electric Retail’s Facebook engagement rate in that time period has been at 2.47%, well above the industry’s 1% benchmark for high engagement and even further above the average of 0.5% to 0.99%.
Lincoln Electric Retail also utilized some of their top products within a giveaway to usher in more engagement with the brand. The giveaway contest lasted for just two weeks and asked users to share what their next welding project would be. It resulted in 7,386 engagements across Facebook and Instagram, with 308 entrants and a reach of 57,439 people within their target audience.The Lincoln Electric retail social media support program is an on-going effort.
To see how the channels are performing, please visit the website and click on the social media links: www.lincolnelectricretail.com