Overall, each of the three Lincoln Electric Retail’s social media platforms managed by Geile/Leon consistently performs well above the industry’s 1% benchmark for engagement and even further above the average of 0.5% to 0.99% across all industries.
Lincoln Electric Retail also has utilized some of their top products within a monthly giveaway to usher in more engagement with the brand. The Geile/Leon team heads this giveaway effort, gathering all entrants, and constantly reviewing the analytics for each giveaway to compare performance month over month. The Lincoln Electric retail social media support program is an ongoing effort.
To see how the channels are performing, please visit the website and click on the social media links: www.lincolnelectricretail.com