Lincoln Electric Retail (Social Media)

Lincoln Electric manufactures equipment and consumables used by the welding and metalworking-related industries. A trusted brand among professionals, their products are sold through an international network of industrial gas distributors.

Lincoln Electric also has a robust retail presence. DIYers and small contractors can find high-quality, professional equipment and consumables online and on the shelves of retailers all across the nation. We work with Lincoln Electric to help retail customers put the “pro in their projects.”

First, we created thematic language that would communicate in a memorable way that Lincoln Electric products that are has high performing as their trademark industrial line, but with features and usability well suited to DIYers and contractors. Next, we created a landing page for Lincoln Electric Retail inviting the target audience to “shop for your shop” and “put the pro in your project.” We also launched social media channels for Lincoln Electric Retail, using content produced in-house, including video and graphic elements, to fortify our initial growth strategy.

Within the first nine months, Lincoln Electric Retail saw significant growth throughout all of their social media platforms. That further connects their brand to their key target audiences by building trust and a foundation on which to launch their knowledge of welding.