Hannibal Regional Healthcare System – “Guiding You to Better”

Hannibal Regional Healthcare System Advertising & Marketing, Brand Awareness, Campaign Development, Collateral, TV/Radio, Video Production

Hannibal Regional Healthcare System (HRHS) – northeast Missouri’s premiere healthcare organization – sought Geile/Leon to help them establish a strong brand positioning in their market and communicate the accessibility of quality care locally, and the personalized guidance that HRHS offers to get patients to optimal health. Through our Distilled Thinking Process, a strong brand positioning and brand platform was born.


HRHS needed to develop a campaign that could work effectively over multiple service lines to tell the HRHS brand story and to showcase specific service lines.


Geile/Leon created the “Guiding You to Better” campaign to convey the accessibility and guidance that HRHS offers patients and its commitment to the long-term healthcare needs of the community. Through our own research and third-party studies, it is a well-known fact that word-of-mouth is a primary influencer on how consumers select physicians and hospitals. G/L used the compelling stories of patients who had experienced first-hand how HRHS guided them to better to bring the brand to life.

Campaigns are being developed to promote various service lines. An example is the “My Heart Was In The Right Place” campaign to help patients in need of Cardiology care. TV, radio, outdoor and print media was used to extoll the excellent care offered by HRHS. Cardio-related treatments increased an average of 18% during the same six-month window of the previous year.

Do you have a service line to promote? We’d like to show you other campaigns, including one for their Cancer Treatment Center which helped HRHS net a 20% growth in treatments during the same six month window of the previous year.

Let’s talk. Please give Tim Leon a call at 314-727-5850.

Is your healthcare marketing up to speed?

Take a look at our Healthcare Whitepaper RIGHT HERE to see what trends we’ve unearthed in the industry and discover how your brand stacks up.

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