Gardner Denver, an Ingersoll-Rand company, wanted to promote their Industrial Central Vacuum System (ICVS) under their Elmo Rietschle brand. Elmo Rietschle’s offerings are rooted in strong system knowledge and capabilities. Our clients wanted to leverage this strength and introduce their plug and play systems to the industrial market. The Industrial Central Vacuum System offers ease of selection, ease of installation and ease of use with market-leading technology and a modern look and feel. They wanted to build awareness as well as generate leads and sales for their state-of-the-art vacuum systems through the use of an informational video introducing this technology.
Targeting food and beverage packaging manufacturers, thermoforming and plastic extrusion companies, and businesses that use vacuum hold for material cutting, plus pick and place product handlers, we communicated how all of the key features and benefits of the Industrial Central Vacuum System technology could enhance their processes. G/L concepted, developed and produced a long format video featuring 3-dimensional cutaways all supported with a strong Elmo Rietschle consistent brand presence, look and feel. The final product was a technical, upbeat and clean execution, layered with a complementary music track and confident-sounding voiceover talent, enhancing and promoting features and benefits with attention-grabbing callouts and animated supers.
The Elmo Rietschle team has been thrilled with the final video and campaigns are starting to be deployed to promote the ICVS offerings. Currently, the video is being utilized as part of a YouTube, social media and email campaign, supported by a mixture of organic and paid efforts. These efforts are scheduled to disperse over the next 6 months to a year. More data will be shared as the campaigns progress.