Force Fly Control

THE CHALLENGE

One of the premier pain points among horse owners is fly and pest control. Manna Pro identified an opportunity in this $90 million category to expand their equine offerings with the development of a pest control solution line. Featuring multiple applications to combat various types and severities of pest problems, Manna Pro’s Force Fly Control Products needed G/L’s help to generate trial use and brand awareness through impactful and memorable marketing efforts.

THE SOLUTION

After developing a comprehensive brand architecture, G/L rolled out the “DROP DEAD POWERFUL” campaign. This results-focused campaign featured retail displays that highlighted the versatility of the product line and stood out in the over-crowded farm and home retail space. Additionally, we developed supplementary and supporting fly control mask ads targeted to specific audiences.

THE RESULTS

The FORCE FLY CONTROL product launch was a resounding success and resulted in excellent brand penetration, coupon redemption and trial use. The “DROP DEAD POWERFUL” campaign generated over 2.5 MILLION IMPRESSIONS, OVER 150,000 SOCIAL INTERACTIONS and positive feedback and engagement from new customers.

Due to the enthusiastic response from customers, Manna Pro is continuing to build upon the success of the Force Fly Control launch and campaign by expanding their pest control product line.

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