Clayco – Beyond These Walls

Clayco Advertising & Marketing, Brand Identity, Brand Strategy & Development, Campaign Development, Collateral, Web Design, Web Development

The Challenge

Clayco — a full-service national real estate, architecture, engineering, design-build and construction firm, challenged Geile/Leon to rebrand its corporate identity to reflect the company’s holistic approach to creating buildings that have an impact beyond the physical structure.

The Solution

Geile/Leon developed the “Beyond These Walls” brand campaign focused on the company’s forward-thinking passion to deliver building solutions of the highest standard. Solutions that reach far beyond the walls they build – solutions with a cure, a scientific breakthrough, a cleaner world and a better future.  The “Beyond These Walls” creative and messaging launched the refreshed Clayco brand and extended it across the Web, collateral, building/project signage and advertising. In addition, an internal campaign was launched to communicate the Clayco brand promise through the development of a company mantra and office wall art.

The Result

“Beyond These Walls” launched the Clayco brand nationally, extending the company’s vision across all touch points. The refresh proved to differentiate the company from its competitors and communicate the brand in a compelling, memorable way.

Additional Projects

allAdvertising & MarketingBrand AwarenessBrand IdentityBrand Strategy & DevelopmentCampaign DevelopmentCollateralDigital Content DevelopmentEmail MarketingMobile MarketingOut-of-Home AdvertisingPoint of SalePublic RelationsSEO/SEMTV/RadioUI/UXVideo ProductionWeb DesignWeb Development allBranson Convention CenterClaycoCrane Merchandising SystemsEnterprise Commercial TrucksEnterprise Fleet ManagementGardner DenverGreen Light InnovationsHannibal Regional Healthcare SystemHarris Products GroupLindenwood UniversityLuxcoManna ProMetro ImagingMurray-Calloway County HospitalNidec Motor CorporationParker Hannifin – Sporlan DivisionRanken Technical CollegeSpectracideThermo KingTraneUnion PacificXIOLINK
Thermal Dynamics – New Product Launch Parker Hannifin – Sporlan Division – Zoomlock Forney Manna Pro – Senior Campaign Parker Hannifin – Sporlan Division – Smart Service Tools Protective Asset Protection – Vehicle Protection Plan Launch Metro Imaging – Call and Compare Campaign (2013) Lindenwood University – LCIE TV Nidec Motor Corporation XIOLINK Clayco – Beyond These Walls Hannibal Regional Healthcare System – “Guiding You to Better”