Jan 11, 2016

A Step-by-Step Guide to implementing an Inbound Marketing Program


A well-organized Inbound Marketing program is a great way to reach those interested buyers even before your company’s sales staff can. However, more than 50% of marketers surveyed said they do not have an effective program.

Those same marketers say their greatest barrier to developing an ongoing inbound marketing program is the lack of time.

So how do you develop an “ongoing” program? It’s simple: don’t. Or at least, you don’t have to.

Instead, think of micro campaigns – easy to organize and construct – with an end-goal in mind. All it takes is a little planning ahead. Got a trade show coming up? Build up to it with inbound marketing. New products on the horizon? Hype them up with inbound marketing. You hold all the important information. Start driving the conversation!

Need help getting started? Just refer to our “Inbound Marketing Checklist.” It’s ten simple steps to great inbound that any smart marketer can use to navigate their campaign to success.

This is something we whipped up for some of our clients, but honestly, it was just too good not to share with other marketers. And here we are using it to generate some inbound traffic ourselves. See how easy that is?

We’re confident that with the right plan in place, your next inbound marketing campaign has the chance to engage your audience in entirely new ways.

So go on! Hit the ground running on a fresh inbound campaign. And if you need any more pointers, we’re always willing to help.