Is your marketing message falling flat? Give your target audience a personality to get better results.
Many times, marketers shape their target audience(s) based on the common outline of age range, gender, income, job title, etc. But, this doesn’t paint a picture of who the target truly is. By doing this and understanding the daily lives of your consumer you’ll get better, targeted results from your marketing.
Download this white paper to:
- Learn the importance of building customer personas in B-to-B and B-to-C marketing
- Gain insight into shaping your target audiences into personas and how to use personas in your marketing efforts
- Review persona examples to get a glimpse of how other companies use personas to market themselves