Increasing Patient Volume Requires Thinking Like a Patient

Tim Leon
In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Minimize Medicare Penalties with Internal Communications

Randy Micheletti
Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Got big data? Now what?

Geile/Leon Marketing Communications
Collecting big data isn’t necessarily the challenge. How can we apply insight to the visitor data in order to tailor content and create conversions? Here are just a few tips to get you organized.

Content Marketing? What Content?

Geile/Leon Marketing Communications
Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.

Trade Shows: Hard On the Feet, Good for Business

Geile/Leon Marketing Communications
Sixty-nine percent of contractors recently surveyed said they learn about new products at trends by attending trade shows. A few months ago, Geile/Leon conducted this survey among home improvement/remodeling professionals, the results of which were published in our white paper, A Special Report For Home Improvement Product Manufacturers: The Big Payoff Awaits Those Who Invest […]

It’s Brandolicious

Tim Leon
I read an interesting article in the New York Times recently on the growing trend of marketers making up words of their own in place of real words. They’re disregarding all those great “real” words from the Webster College Dictionary (all 988,968 of them) and generating new, more interesting and memorable invented words in order […]

Advertising Costs How Much?

Ben Edmonson
These days, companies are constantly looking for ways to streamline their business. Cutting costs, downsizing, upselling, “right-sizing”…it’s all part of the big picture. But, what is the big picture? For some, ROI comes to mind, but for others it’s a never-ending onslaught of concentrated marketing efforts to achieve goals. For startups and even established companies, […]

The Experience Approach

Geile/Leon Marketing Communications
An ad grabs your attention, tells a story and truly makes a mark…in the ad industry, you respond with kudos to its creator and share it with your coworkers. You also have the strong possibility of reading an article about the ad’s accolades at some point in the year. But, while industry cred is always […]

Creating Relevant Content

Randy Micheletti
Your goal as a marketer should include the distribution of varying content across multiple media and platforms – or at least as your budget allows. You should make efficient and confident decisions that give consumers the opportunity to interact with your company, and eventually purchase your product or service. But…you can’t just push content for […]

Maintaining Your Marketing Plan

Geile/Leon Marketing Communications
Before we know it, the first quarter of 2014 will be behind us. Hopefully the annual marketing plan that was so carefully developed is being implemented, and so far, proving successful. Although, there’s one valuable aspect to remember – plans aren’t set in stone. While some initiatives prove to be as successful as you anticipated, […]