Category: Strategy

Why Personas? Personas are a way of thinking differently about your target audience(s). Instead of only focusing on their age range, gender, income, etc., personas dig deeper into who the audience is. What challenges do they face day-to-day? Do they have a family? Are they climbing the corporate ladder? Do they often read industry news/blogs […]

As marketers, the common vernacular we use in marketing and advertising to designate the customer/prospect is “target audience.” It’s not a bad term and is well entrenched in marketing and media circles when defining who we are targeting with our advertising message. However, most target audience profiles just scratch the surface. For example targeting women […]

Most marketers focus on traditional target audiences when creating advertising messages, which usually includes age range, gender, income, education level, etc. But, this information doesn’t outline who your target audience truly is. What happens day-to-day that impacts their job, what they buy and who they are as a person? Do they have kids? Are they taking […]

Wikipedia defines personas as fictional characters created to represent the different buyer types within a targeted demographic. So, buyer personas are groups of ideal customers, defined by looking deeply into their lives, their thinking, their problems, and their challenges in life. Once you create personas, you are no longer talking to a demographic age group. […]

It’s that time of year again – planning for the year to come. This can be a daunting task, but it’s one of the most important things we can do as marketers to strategically grow our businesses. A plan is essential and will outline how you will attract patients, retain staff and communicate your brand […]

Creating effective healthcare messaging starts with applying research findings and understanding the cares and concerns of the patients they treat.

In order to increase patient volume, healthcare organizations need to understand the the cares of patients and what motivates their decisions.

Increasing internal communications within a hospital organization can minimize Medicare penalties incurred from mishaps in patient safety.

Collecting big data isn’t necessarily the challenge. How can we apply insight to the visitor data in order to tailor content and create conversions? Here are just a few tips to get you organized.

Everyone should see the importance of providing “solution oriented” content. We have to think about problems from the customer’s perspective.