Dec 29, 2017

Trending from G/L: Google’s “Year In Search”

Geile/Leon Trends

Google recently released its annual, “Year in Search,” which compiled lists of most trending search queries and topics over the course of the year. Top global searches (also broken down by individual country) for 2017 included Hurricane Irma, iPhone X,  prominent figures, widely reported elections, and popular memes.

Included with these top-ranking searches, and perhaps most striking, was Google’s powerful and emotionally-charged, “Year In Search,” short video. The video narrows in on the question we asked most in 2017, how? What begins as questions concerning fear and disaster, becomes questions of hope, healing, and moving forward.

All of the “how” searches in the video were searched at least 10 times more this year. “These questions show our shared desire to understand our experiences, to come to each other’s aid, and, ultimately, to move our world forward,” says Google, “Many of our trending questions centered around the tragedies and disasters that touched every corner of the world…In these moments and others, our collective humanity shined as we asked ‘how to help’ more than ever before.” See Google’s compelling, “Year In Search” short video below: