Feb 23, 2018

Trending from G/L: Do You Suffer From PAR-ENT-ING?

Geile/Leon Trending Now, Trends

Are you suffering from PAR-ENT-ING?

YouTube content creators from the channel The Dad, delivered a hilarious dose of parenting reality with their satirical video entitled, “Do You Suffer From PAR-ENT-ING?” The video pokes fun at cliché and contrived pharmaceutical industry ads, exaggerating parenting as a disorder that “affects 10 out of 10 parents” and often results in “sleep deprivation, headaches, thinning hair, extreme debt and loss of self-identity.” The video continues to offer parents relief via a prescription called AphukenbrakE, which has side effects that include, among others, a sigh of relief, decrease in blood pressure and hanging with the guys.

The Dad focuses its content on modern fatherhood, serving as a hub for comic relief, community and of course, plenty of dad jokes. The Dad does an excellent job of capturing the humor and the messiness of parenting in a way that’s relatable to parents – both mothers and fathers alike. So, given what we know about millennials and the content that they embrace, the success of channels like The Dad should come as no surprise.

Millennial parents gravitate towards content and brands that they view as authentic and honest, which in the case of YouTube channel The Dad is exactly how their portrayal of parenting can be described. Millennials want to see content that is relatable to their own parenting experiences. In fact, millennial parents feel better about parenting when they hear about other parent’s mishaps. Read more on marketing to millennial parents here.

Check out The Dad’s PAR-ENT-ING video below: