We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Sep 22, 2021

Brands making an emotional connection are more important than ever

Tim Leon Branding, General, Return On Empathy, Strategy, Trends

As we reach the home stretch of 2021, brands continue riding the pandemic rollercoaster. Continued surges and new variants present more turbulence than we anticipated in this spring, when vaccinations and lowering rates gave us hope for getting back to normal. And that has marketers searching for stability in a sea of uncertainty. That stability comes in the form of …

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Jun 23, 2021

Looks like the hot home improvement marketplace isn’t going away. How can marketers capitalize?

Dan Diveley Trends

The home improvement market has been on fire for more than a year, and it doesn’t appear to be cooling down.    Retailers reported big jumps in sales for the first quarter of this year. Home Depot® saw a 31% jump in sales over the previous year and Lowe’s® was not far behind with a 24.4% increase compared to Q1 2020. Consumer spending is 20% …

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Jun 15, 2021

Freezing the summer melt in higher education

Geile/Leon Advertising, Full Funnel Marketing, Trending Now, Trends

We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall.  They’ve applied, been accepted by, and have actually made a …

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May 20, 2021

Key Takeaways from a Year of Online Product Launches

Shawn Maher Advertising, Branding, Communications Agency, Education, G/L Approach, General, Integrated Marketing, Strategy, Trending Now, Trends

There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother of invention. And if there’s …

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Apr 12, 2021

Remote Learning Presents Unique Challenges for Technical Schools

Mary Sawyer Education, Planning, Strategy, Trends

A Wall Street Journal article and accompanying podcast recently addressed several formidable obstacles faced by technical schools during the pandemic. Like other educational institutions, these schools had to quickly pivot from in-person to remote learning. To an even greater extent than traditional schools, the tech schools rely on in-person instruction. When Covid-19 shut down their campuses, their students had access …

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