The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Online Video Lessons from Quarantine: Why Your Message Matters So Much
As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon put these ideas into practice …
TikTok Expansion Hurting Advertisers?
Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow. Enter TikTok. …
Revising Your B2B Strategy in the Post-COVID-19 Era
The world has been turned upside down by the COVID-19 crisis, and every industry had to adapt to new circumstances to survive. What does that mean for the future of your business? Digital sales will undoubtedly play an increasingly bigger role in your marketing success. McKinsey and Company, the global management consulting firm, is reporting major changes in the way …
The New Normal: Empathy
Let’s get this out of the way: this is a blog concerning the COVID-19 outbreak. But I’m hoping it provides marketers a simple solution to how to address your marketing and messaging for the next few months. It may not be a cure-all, but there is a way to move forward – a way to adapt your marketing to the …
Is Ad Tech Overrated?
It seems like every day there’s a new marketing technology that is the new biggest and best thing. And some really are great. At the same time, we marketers are overloaded with new technologies hyped as a “must-have” if we want to survive in the industry. In fact, ChiefMarTec.com added more than 200 new solutions to their list in 2020. …