The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Looks like the hot home improvement marketplace isn’t going away. How can marketers capitalize?
The home improvement market has been on fire for more than a year, and it doesn’t appear to be cooling down. Retailers reported big jumps in sales for the first quarter of this year. Home Depot® saw a 31% jump in sales over the previous year and Lowe’s® was not far behind with a 24.4% increase compared to Q1 2020. Consumer spending is 20% …
Freezing the summer melt in higher education
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall. They’ve applied, been accepted by, and have actually made a …
Key Takeaways from a Year of Online Product Launches
There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option. Of course, necessity is the mother of invention. And if there’s …
Remote Learning Presents Unique Challenges for Technical Schools
A Wall Street Journal article and accompanying podcast recently addressed several formidable obstacles faced by technical schools during the pandemic. Like other educational institutions, these schools had to quickly pivot from in-person to remote learning. To an even greater extent than traditional schools, the tech schools rely on in-person instruction. When Covid-19 shut down their campuses, their students had access …
What Will the New Normal REALLY Look Like?
It seems like every time you blink, the world has changed. During the pandemic, consumer behavior has evolved more rapidly than maybe any other time in history. But is the world we live in now actually the new normal? Recently, Dentsu Aegis Network performed a survey of CMOs in the US regarding their preparedness for the upcoming 6-12 months. One …