The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …
Freezing the summer melt in higher education
The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, too many students overlook emails or letters in the mail from universities requiring action on the student’s part – whether it be to complete their application, fill out financial aid information, submit health …
Trending from G/L: How to break through a creative block
Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …
Trending from G/L: Brands Taking a Stance
In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …
Trending from G/L: Debating Like A True Marketer
These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital of America? Well, no…but we …