We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Oct 31, 2017

Trending from G/L: Mars Commercials From Another Ad Planet

Geile/Leon Creative, Trending Now, Trends

The relationship between marketing and entertainment is a long and storied tale of product placements, sponsorships and the like. It’s made the journey from subtle positioning in the background of a movie scene to TV episodes in popular shows that center around a corporate product. And of course, has anything really come full circle until it authentically and hilariously parodies itself? …

+
Oct 03, 2017

Trending From G/L: Marketing to Millennial Parents

Geile/Leon Advertising, Branding, Trending Now, Trends

ICYMI: Millennials are not just the same old flannel-clad, entitled, couch and career surfers anymore. Millennials are growing. Growing into families that is. That’s right, almost half of our beloved millennial demographic are becoming mommies and daddies. At least 40% of millennials already have children, and that rate continues to climb as millennials continue to age. Considering millennials make up …

+
Sep 26, 2017

Trending from G/L: Above the Fold is a Myth

Geile/Leon Design, Digital, Trending Now, Trends, Web, Website

‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, today, everyone (even your 2-year-old) …

+
trending
Aug 15, 2017

Trending from G/L: McDonald’s delivers fabled famous Szechuan sauce to Rick and Morty fans

Geile/Leon General, Trending Now, Trends

Free earned media. It’s the crown jewel of the marketing world. And it really doesn’t get much better than the McDonald’s-Rick and Morty-Szechuan-Sauce story that’s unfolded. The SparkNotes summary: Hit TV show with a dedicated following, Rick and Morty, referenced an old sauce that McDonald’s once served years ago as part of a tie-in with the 1998 Disney release of Mulan. …

+
Aug 08, 2017

Trending from G/L: Facebook gets ready to launch Facebook TV

Geile/Leon Trending Now, Trends

Last week, Bloomberg reported that Facebook was back on track for releasing Facebook TV, rumored to release later this month. In other words, the company is about to take on user-generated video content giant, YouTube. Shocking? I think not. What is shocking is how long it’s taken a rival to take on the behemoth. Facebook’s rounded-up their fair share of …

+