We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jun 15, 2021

Freezing the summer melt in higher education

Geile/Leon Advertising, Full Funnel Marketing, Trending Now, Trends

We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. Every year, an estimated 10-40% of high school students don’t make it to campus in the fall.  They’ve applied, been accepted by, and have actually made a …

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May 20, 2021

Key Takeaways from a Year of Online Product Launches

Shawn Maher Advertising, Branding, Communications Agency, Education, G/L Approach, General, Integrated Marketing, Strategy, Trending Now, Trends

There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother of invention. And if there’s …

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May 28, 2020

TikTok Expansion Hurting Advertisers?

Melissa Ross Digital, Education, General, Social Media, Strategy, Trending Now, Trends

Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow.   Enter TikTok.  …

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May 12, 2020

Revising Your B2B Strategy in the Post-COVID-19 Era

Mary Sawyer Planning, Strategy, Trending Now, Trends

The world has been turned upside down by the COVID-19 crisis, and every industry had to adapt to new circumstances to survive. What does that mean for the future of your business? Digital sales will undoubtedly play an increasingly bigger role in your marketing success. McKinsey and Company, the global management consulting firm, is reporting major changes in the way …

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Jan 22, 2020

Trending From G/L: Timing Is Everything

Shawn Maher Advertising, Creative, G/L Approach, Social Media, Trending Now, Trends

It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social media, timing is everything. The …

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