We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jun 26, 2019

Trending from G/L: Important Lessons on Higher Education We Learned from a Spelling Bee

Shawn Maher Trending Now, Trends

The Scripp’s Spelling Bee is a long-running annual tournament that pits the nation’s best elementary school spellers against each other in a tension-filled contest to crown the champion speller. Or at least that was what it was designed to do. In this year’s tournament, somehow eight students all tied for first place… and that’s not even the worst part. One …

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Apr 30, 2019

Freezing the summer melt in higher education

Geile/Leon Advertising, Full Funnel Marketing, Trending Now, Trends

We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, …

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Apr 24, 2019

Trending from G/L: Instagram’s Hidden Like Count Test

Melissa Ross Digital, Education, Social Media, Trending Now, Trends

Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the platform altogether. Let me explain. …

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Apr 16, 2019

Ads We Wish We’d Written

Geile/Leon #Geil30n, Advertising, Creative, Design, General, Trending Now, Trends

You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …

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Mar 19, 2019

Trending from G/L: How to break through a creative block

Randy Micheletti Creative, G/L Approach, General, Trending Now, Trends

Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …

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