The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Trending From G/L: Timing Is Everything
It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social media, timing is everything. The …
Is Peloton in a No-Spin Zone?
In this holiday ad cycle, nothing ground many people’s gears like the now-infamous Peloton ad. Bike puns aside, many you have seen the controversial Peloton advertisement at this point. And probably even the Ryan Reynolds spinoff ad used to sell his gin and make light of a heated topic. Unsurprisingly, this marketing morass made its way into our Monday trends …
Trending from G/L: Important Lessons on Higher Education We Learned from a Spelling Bee
The Scripp’s Spelling Bee is a long-running annual tournament that pits the nation’s best elementary school spellers against each other in a tension-filled contest to crown the champion speller. Or at least that was what it was designed to do. In this year’s tournament, somehow eight students all tied for first place… and that’s not even the worst part. One …
Freezing the summer melt in higher education
We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, …
Trending from G/L: Instagram’s Hidden Like Count Test
Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the platform altogether. Let me explain. …