We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jan 07, 2022

Brands making an emotional connection are more important than ever

Tim Leon Branding, General, Return On Empathy, Strategy, Trends

As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated.  Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation.  And that has marketers searching for stability in a sea of uncertainty. That stability comes in the form of empathy.  …

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Jan 07, 2022

Are your sustainability claims sustainable?

Terri Waters Digital, General, Integrated Marketing, Planning, Return On Empathy, Social Media, Strategy, Trending Now, Trends

As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good thing for the planet, it’s …

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Dec 16, 2021

Brands need to take a stand…at least that’s what consumers are saying

Tim Leon Advertising, Communications Agency, Education, Public Relations, Social Media, Strategy, Trending Now, Trends

As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands not just to take a …

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Jun 16, 2021

3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce

Shawn Maher Branding, Communications Agency, Education, G/L Work, Integrated Marketing, Strategy

Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of its workforce head to retirement …

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May 20, 2021

Key Takeaways from a Year of Online Product Launches

Shawn Maher Advertising, Branding, Communications Agency, Education, G/L Approach, General, Integrated Marketing, Strategy, Trending Now, Trends

There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother of invention. And if there’s …

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