We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 28, 2017

Full-Funnel Marketing: What CMOs want from their Agency Partners

Geile/Leon G/L Approach, Strategy

Today, marketers and CMO’s are looking at the digital marketing landscape and heavily investing more and more ad dollars to reach audiences. Expectations are high for getting the results, data, metrics, marketing analytics, traffic, engagement, conversions and ROI, and marketing managers and CMO’s are being held accountable. And we believe as their partner, we should be held to the same …

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healthcare marketing
Dec 21, 2016

Healthcare Marketing Blogs

Dan Diveley Advertising, Branding, Creative, Digital, G/L Work, Media, Planning, Strategy

We’ve written a lot about healthcare marketing over the past few years. To make it easy, we’ve compiled some of our best posts here.

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trending
Nov 01, 2016

Trending from G/L: Thanks Canada for telling us we’re great!

Mary Sawyer Branding, Creative, G/L Culture, Strategy, Trending Now, Trends

Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign

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Sep 19, 2016

Trending from G/L: Media Planning and House of Cards

Ben Schwab Branding, Media, Planning, Strategy, Trending Now, Trends

The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.

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trending
Aug 25, 2016

Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign

Luke Smith Advertising, Branding, Creative, Digital, Integrated Marketing, Strategy, Trending Now, Trends

Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.

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