We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 02, 2018

The Most Patriotic Trends In America

Melissa Ross Advertising, Branding, Public Relations, Strategy, Trending Now, Trends

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, it’s no surprise that we’re …

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Jun 21, 2018

Trending from G/L: Country Time Stands Up For Kids

Luke Smith Advertising, Education, General, Media, Public Relations, Strategy, Trending Now, Trends

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …

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Jun 13, 2018

When Subpar Branding Just Won’t Fly

Randy Micheletti Advertising, Branding, Creative, Design, Equine, G/L Work, Strategy

For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. You try everything and they …

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Jun 06, 2018

Finding Your Happy Place in Rural Areas

Tim Leon Brainstorms, Education, G/L Work, Planning, Public Relations, Strategy, Trends

I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people in a given area) and …

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May 30, 2018

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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