We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Sep 26, 2018

Trending from G/L: Brands Taking a Stance

Melissa Ross Advertising, Creative, Design, Planning, Public Relations, Strategy, Trending Now, Trends

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …

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Sep 14, 2018

Trending from G/L: Debating Like A True Marketer

Leanne Kaltenbach Creative, Design, General, Strategy, Trending Now, Trends

These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital of America? Well, no…but we …

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Aug 29, 2018

How User-Generated Content Is A Necessity For Brand Awareness

Mike Haueisen Brainstorms, General, Planning, Social Media, Strategy, Trending Now, Trends

If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden cameras, and every experience and …

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Aug 17, 2018

Trending from G/L: Marketers Moving Away From Saturday Morning Cartoon Ads

Melissa Ross Advertising, Strategy, Trending Now, Trends

Who can forget Saturday mornings as a kid? Getting up early (sometimes before mom and dad), rushing into the kitchen, making a bowl of the most sugary cereal in the pantry, and heading to the living room to turn on the television. This was what most of us lived for as kids – Saturday morning cartoons like Dexter’s Laboratory, The …

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Jul 02, 2018

The Most Patriotic Trends In America

Melissa Ross Advertising, Branding, Public Relations, Strategy, Trending Now, Trends

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, it’s no surprise that we’re …

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