We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Feb 25, 2021

Now’s the time to rebuild your construction marketing efforts

Shawn Maher B2B, Branding, G/L Approach, Strategy

During the pandemic and all the social distancing that has come with it, many industries have been affected. However, the construction industry is particularly interesting. Not only for the boots on the ground, but because so much of the marketing efforts in the industry are people oriented. Looking for new clients or even new vendors? Many industry professionals rely upon …

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Feb 09, 2021

A Video Strategy for Every Phase of the Funnel

Melissa Ross Brainstorms, Creative, Full Funnel Marketing, G/L Approach, Social Media, Strategy

It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …

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brand discovery
Jan 28, 2021

Why Brand Strategy Is in Such High Demand

Shawn Maher Brainstorms, Branding, G/L Approach, General, Integrated Marketing, Planning, Strategy

If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a brand has become more important …

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Aug 25, 2020

Why Your Branding Is So Important for Potential Employees

Shawn Maher Branding, General, Strategy

When we talk about branding, many would immediately begin thinking about how it works in relationship to the sales cycle and staking a claim in the consumer marketplace. But what about the human resources marketplace?  We all understand how vital our staff is to our success, not only in their skillset, but also their fit with the company’s culture. Having …

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May 28, 2020

TikTok Expansion Hurting Advertisers?

Melissa Ross Digital, Education, General, Social Media, Strategy, Trending Now, Trends

Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow.   Enter TikTok.  …

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