We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 15, 2020

Online Video Lessons from Quarantine: Why Your Message Matters So Much

Shawn Maher Communications Agency, Digital, G/L Work, Return On Empathy, Social Media, Trends

As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon put these ideas into practice …

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May 28, 2020

TikTok Expansion Hurting Advertisers?

Melissa Ross Digital, Education, General, Social Media, Strategy, Trending Now, Trends

Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow.   Enter TikTok.  …

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May 06, 2020

When Return on Empathy Is Found at a Party

Luke Smith General, Return On Empathy, Social Media

For today’s Return on Empathy discussion, I wanted to focus on the importance of not trying too hard. With social distancing policies in effect across the globe, the coronavirus pandemic has single-handedly dismantled many social aspects across all walks of life. Birthdays, commencement ceremonies, concerts, dances, family reunions, and more have all been canceled and postponed. So, in a time …

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Mar 31, 2020

Your Audience Is Online Waiting. But Where Will You Find Them?

Shawn Maher Communications Agency, Digital, Media, Public Relations, Social Media

It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point.  But when it comes to reaching your target audience, consistent and transparent communication is an …

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Feb 28, 2020

Optimizing Your Video for Social: How to Create an Oscar-Worthy Performance

Melissa Ross G/L Approach, General, Social Media, Strategy

Online video is helpful, if not essential, to a successful social media strategy. However, this goes far beyond simply just uploading an existing asset to your profile. No matter what type of video,  whether it’s a television commercial to something you shot on your smartphone, uncut and poorly lit, it’s important to abide by a few key rules of thumb …

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