The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
What Will the New Normal REALLY Look Like?
It seems like every time you blink, the world has changed. During the pandemic, consumer behavior has evolved more rapidly than maybe any other time in history. But is the world we live in now actually the new normal? Recently, Dentsu Aegis Network performed a survey of CMOs in the US regarding their preparedness for the upcoming 6-12 months. One …
Online Video Lessons from Quarantine: Why Your Message Matters So Much
As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon put these ideas into practice …
Opening After COVID: It’s Not When, but What Your Customers Want
Now is an unprecedented time for businesses. Of course, we’ve been saying that since March at least. But at least now optimism mixed in with all the uncertainty. However, when it comes to opening back up for business, you can’t just sprint out of the gate. You have to move slowly and safely. And maybe you have an idea about …
When Return on Empathy Is Found at a Party
For today’s Return on Empathy discussion, I wanted to focus on the importance of not trying too hard. With social distancing policies in effect across the globe, the coronavirus pandemic has single-handedly dismantled many social aspects across all walks of life. Birthdays, commencement ceremonies, concerts, dances, family reunions, and more have all been canceled and postponed. So, in a time …
Less Selling, More Selfless
Brands have always been held to a high standard when it comes to managing and preserving their identity, reputation, and connections with consumers during times of crisis. During times of national or global crisis, a brand’s response matters, even if their industry Is not directly related to the crisis. With that in mind, brands are under scrutiny to nail their …