The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Opening After COVID: It’s Not When, but What Your Customers Want
Now is an unprecedented time for businesses. Of course, we’ve been saying that since March at least. But at least now optimism mixed in with all the uncertainty. However, when it comes to opening back up for business, you can’t just sprint out of the gate. You have to move slowly and safely. And maybe you have an idea about …
When Return on Empathy Is Found at a Party
For today’s Return on Empathy discussion, I wanted to focus on the importance of not trying too hard. With social distancing policies in effect across the globe, the coronavirus pandemic has single-handedly dismantled many social aspects across all walks of life. Birthdays, commencement ceremonies, concerts, dances, family reunions, and more have all been canceled and postponed. So, in a time …
Less Selling, More Selfless
Brands have always been held to a high standard when it comes to managing and preserving their identity, reputation, and connections with consumers during times of crisis. During times of national or global crisis, a brand’s response matters, even if their industry Is not directly related to the crisis. With that in mind, brands are under scrutiny to nail their …
Lifting Up Our Community
Make it Mean Something is our guiding principle here at Geile/Leon. And not just in the work we produce, but rather in all facets of our lives, including how we communicate with others, how we help improve our communities, and how to make the world a better place both individually and as a brand. When the stars align and we …
In a Time of Crisis, Turn to Maslow for Marketing Advice
My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry. Is there going to be toilet paper when I brave the grocery store? Is my loved one going …