We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Media Opportunities Industry Trade Shows
May 28, 2019

Missed Media Opportunities: Industry Trade Shows

Mary Sawyer Media, Planning, Public Relations

Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?

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May 02, 2019

Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Education, Full Funnel Marketing, G/L Approach, Planning, Public Relations, Social Media, Strategy

There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation campaign is to know your …

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Sep 26, 2018

Trending from G/L: Brands Taking a Stance

Melissa Ross Advertising, Creative, Design, Planning, Public Relations, Strategy, Trending Now, Trends

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …

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Jul 25, 2018

Trending from G/L: Millennials Get The Best of Both Worlds With Agrihoods

Melissa Ross Planning, Public Relations, Trending Now, Trends

You’ve heard it before and have seen the headlines: “Millennials Are Killing The So-And-So Industry.” Everywhere from diamonds to napkins, millennials are being blamed for the downfall of many industries that were once booming in the past. And now there’s another thing to add to the list: Country Clubs. In the 1990’s, baby boomers flocked to tiny golf communities because …

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Jul 02, 2018

The Most Patriotic Trends In America

Melissa Ross Advertising, Branding, Public Relations, Strategy, Trending Now, Trends

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, it’s no surprise that we’re …

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