We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 25, 2018

Trending from G/L: Millennials Get The Best of Both Worlds With Agrihoods

Melissa Ross Planning, Public Relations, Trending Now, Trends

You’ve heard it before and have seen the headlines: “Millennials Are Killing The So-And-So Industry.” Everywhere from diamonds to napkins, millennials are being blamed for the downfall of many industries that were once booming in the past. And now there’s another thing to add to the list: Country Clubs. In the 1990’s, baby boomers flocked to tiny golf communities because …

+
Jul 02, 2018

The Most Patriotic Trends In America

Melissa Ross Advertising, Branding, Public Relations, Strategy, Trending Now, Trends

The 16th annual Brand Keys Most Patriotic Brands in America study has been released, and we’re seeing some interesting trends in terms of patriotic campaigns and who they’re targeting. The survey ranks 297 brands in 2018 that were most resonant when it came to patriotism. With the current division between political parties within the country, it’s no surprise that we’re …

+
Jun 21, 2018

Trending from G/L: Country Time Stands Up For Kids

Luke Smith Advertising, Education, General, Media, Public Relations, Strategy, Trending Now, Trends

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …

+
Jun 13, 2018

Trending from G/L: All’s Whale at IKEA

Ben Schwab Advertising, Public Relations, Trending Now, Trends

A popular story passing through the news cycle earlier this month detailed the failed rescue of a pilot whale near the Thai-Malaysian border. The animal was spotted struggling to breathe and swim on its own. A rescue attempt was performed, but ultimately, they were unable to save the whale. A following necropsy would reveal that the creature carried a gut-blocking …

+
Jun 06, 2018

Finding Your Happy Place in Rural Areas

Tim Leon Brainstorms, Education, G/L Work, Planning, Public Relations, Strategy, Trends

I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people in a given area) and …

+