We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 12, 2018

Trending from G/L: “Black Mirror” Episode Comes To Life

Ben Schwab Public Relations, Social Media, Trending Now, Trends

Fans of the popular Netflix series “Back Mirror” are no strangers to its delightfully dark, prescient perspective on the human condition, our cultural relationship with technology, and how those things will often come to odds with one another. One episode in particular, Nosedive, imagines a world where people can rate each other from one to five stars based on every …

Dec 29, 2016

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti Advertising, Branding, Creative, Digital, Integrated Marketing, Media, Public Relations, Trending Now, Trends, Web

As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

Nov 16, 2016

Trending from G/L: New TV Tracking Opens New Doors for Brands

Mary Sawyer Advertising, Branding, Creative, Digital, Integrated Marketing, Planning, Public Relations, Trending Now, Trends

These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

trade shows
May 28, 2016

Top G/L Tips: Mary Sawyer on Trade Shows

Mary Sawyer Branding, G/L Approach, Media, Planning, Public Relations, Strategy

Getting the best media coverage from a trade show may take some extra planning, but it’s worth it.

vegetable orchestra
Nov 04, 2015

REI stays true to brand despite Black Friday temptation

Tim Leon Branding, Creative, Digital, Integrated Marketing, Planning, Public Relations, Strategy, Trending Now, Trends, Web

REI is making the right move in making Black Friday a paid holiday for its employees.