We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Media Opportunities Industry Trade Shows
May 28, 2019

Missed Media Opportunities: Industry Trade Shows

Mary Sawyer Media, Planning, Public Relations

Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?

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May 02, 2019

Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Education, Full Funnel Marketing, G/L Approach, Planning, Public Relations, Social Media, Strategy

There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation campaign is to know your …

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Feb 18, 2019

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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Sep 26, 2018

Trending from G/L: Brands Taking a Stance

Melissa Ross Advertising, Creative, Design, Planning, Public Relations, Strategy, Trending Now, Trends

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …

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Aug 29, 2018

How User-Generated Content Is A Necessity For Brand Awareness

Mike Haueisen Brainstorms, General, Planning, Social Media, Strategy, Trending Now, Trends

If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden cameras, and every experience and …

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