We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jun 06, 2018

Finding Your Happy Place in Rural Areas

Tim Leon Brainstorms, Education, G/L Work, Planning, Public Relations, Strategy, Trends

I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people in a given area) and …

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May 30, 2018

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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Equine web design
Apr 20, 2018

Industry Spotlight: Equine Web Design

Randy Micheletti Branding, Creative, Design, Digital, Equine, Integrated Marketing, Planning, Web, Website

As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

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healthcare marketing
Dec 21, 2016

Healthcare Marketing Blogs

Dan Diveley Advertising, Branding, Creative, Digital, G/L Work, Media, Planning, Strategy

We’ve written a lot about healthcare marketing over the past few years. To make it easy, we’ve compiled some of our best posts here.

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Nov 16, 2016

Trending from G/L: New TV Tracking Opens New Doors for Brands

Mary Sawyer Advertising, Branding, Creative, Digital, Integrated Marketing, Planning, Public Relations, Trending Now, Trends

These types of TV tracking tools give media planning and PR professionals’ insights that help to make better marketing decisions.

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