The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Your Audience Is Online Waiting. But Where Will You Find Them?
It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point. But when it comes to reaching your target audience, consistent and transparent communication is an …
Missed Media Opportunities: Industry Trade Shows
Think about it: Doesn’t it make sense to get to make an effort to educate media similarly to the way you’d educate a prospective customer?
Trending from G/L: Danish Ad Breaks Barriers
There are many different sides you can be on in life. Republican or Democrat. Vegan or Carnivore. Religious or Atheist. Categories we put ourselves into that seem to set each one of us apart from the “other side.” In today’s political climate and with the advancement of technology (such as the growing popularity of social media), unity between humans has …
Trending from G/L: Country Time Stands Up For Kids
Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …
Trending from G/L: Marketing to Millennials
About a month ago, I turned 30. We Millennials like to think that we age about 1.6 times faster than other generations, so 30 is actually about 50 in Millennial years. As soon as I neared the dreaded 3-0, I was inundated with messages reminding me that I’m getting old. I mean it. Facebook trolled me for months leading up …