The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Why Brand Strategy is in Such High Demand
If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a brand has become more important …
Industry Spotlight: Equine Web Design
As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers
Trending from G/L: Ads in Colombia Sell Peace
As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.
Trending from G/L: We are All Going To Die
If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!
Trending from G/L: Time Travel Maps
In the midst of holiday boredom activities, you may begin to wish you had the ability to time travel and control time and space at your will. Now you can (kind of).