We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

brand discovery
Jan 28, 2021

Why Brand Strategy Is in Such High Demand

Shawn Maher Brainstorms, Branding, G/L Approach, General, Integrated Marketing, Planning, Strategy

If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a brand has become more important …

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Equine web design
Apr 20, 2018

Industry Spotlight: Equine Web Design

Randy Micheletti Branding, Creative, Design, Digital, Equine, Integrated Marketing, Planning, Web, Website

As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

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Dec 29, 2016

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti Advertising, Branding, Creative, Digital, Integrated Marketing, Media, Public Relations, Trending Now, Trends, Web

As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

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trending
Dec 27, 2016

Trending from G/L: We are All Going To Die

Dave Geile Brainstorms, Branding, Creative, G/L Culture, Integrated Marketing, Trending Now, Trends, Web

If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!

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Trending From G/L - PARENTING
Dec 08, 2016

Trending from G/L: Time Travel Maps

Ben Schwab Brainstorms, Design, G/L Culture, Integrated Marketing, Trending Now, Trends

In the midst of holiday boredom activities, you may begin to wish you had the ability to time travel and control time and space at your will. Now you can (kind of).

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