We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jan 07, 2022

Are your sustainability claims sustainable?

Terri Waters Digital, General, Integrated Marketing, Planning, Return On Empathy, Social Media, Strategy, Trending Now, Trends

As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good thing for the planet, it’s …

+
Jun 16, 2021

3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce

Shawn Maher Branding, Communications Agency, Education, G/L Work, Integrated Marketing, Strategy

Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of its workforce head to retirement …

+
May 20, 2021

Key Takeaways from a Year of Online Product Launches

Shawn Maher Advertising, Branding, Communications Agency, Education, G/L Approach, General, Integrated Marketing, Strategy, Trending Now, Trends

There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother of invention. And if there’s …

+
brand discovery
Jan 28, 2021

Why Brand Strategy is in Such High Demand

Shawn Maher Brainstorms, Branding, G/L Approach, General, Integrated Marketing, Planning, Strategy

If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a brand has become more important …

+
Equine web design
Apr 20, 2018

Industry Spotlight: Equine Web Design

Randy Micheletti Branding, Creative, Design, Digital, Equine, Integrated Marketing, Planning, Web, Website

As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

+