We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Feb 28, 2020

Optimizing Your Video for Social: How to Create an Oscar-Worthy Performance

Melissa Ross G/L Approach, General, Social Media, Strategy

Online video is helpful, if not essential, to a successful social media strategy. However, this goes far beyond simply just uploading an existing asset to your profile. No matter what type of video,  whether it’s a television commercial to something you shot on your smartphone, uncut and poorly lit, it’s important to abide by a few key rules of thumb …

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Jan 22, 2020

Trending From G/L: Timing Is Everything

Shawn Maher Advertising, Creative, G/L Approach, Social Media, Trending Now, Trends

It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social media, timing is everything. The …

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Nov 19, 2019

Community Outreach: Focus on People, Not Products

Shawn Maher Advertising, Full Funnel Marketing, G/L Approach, G/L Work

Despite the insistence of conspiracy theorists decked out in the latest tin foil hat fashion, marketing isn’t just a way to trick people into buying something. Very often, it might not be trying to sell a thing. That’s especially true when it comes to community outreach.  For some of our clients, the objective of our efforts has nothing to do …

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Jul 30, 2019

Finding Creativity: My Summer as a G/L Intern

Mike Boyer Full Funnel Marketing, G/L Approach, G/L Culture, G/L Work, General

Since I first decided I wanted to work in video production, finding my creative voice has been a journey. I’ve worked on many projects and created a lot of different content that has pushed my ideas in varying directions, but never have I worked in such a place as this where I was surrounded by such incredible creativity that helped …

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Jul 10, 2019

Using Video to Boost Your Sales

Melissa Ross Brainstorms, Creative, Full Funnel Marketing, G/L Approach, Social Media, Strategy

It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …

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