We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 22, 2018

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Geile/Leon Education, Full Funnel Marketing, G/L Approach, General, Strategy

Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this an interesting statistic is that Gen Z-ers thoroughly research products …

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Oct 03, 2017

The Role of Modern Agencies for CMOs and ROI

Geile/Leon Full Funnel Marketing, G/L Approach

In the life of a CMO, addressing consumer “pain points” is among the most thought and talked about of day-to-day responsibilities. CMOs are being challenged to have their finger on the pulse of the customer. But, who’s looking out for the pain points of CMOs themselves? That’s the role that forward-thinking agencies need to assume in the modern age of …

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Jul 28, 2017

Full-Funnel Marketing: What CMOs want from their Agency Partners

Geile/Leon G/L Approach, Strategy

Today, marketers and CMO’s are looking at the digital marketing landscape and heavily investing more and more ad dollars to reach audiences. Expectations are high for getting the results, data, metrics, marketing analytics, traffic, engagement, conversions and ROI, and marketing managers and CMO’s are being held accountable. And we believe as their partner, we should be held to the same …

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new product launches
Mar 07, 2017

Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.

Kyle Bryant Advertising, Creative, Education, G/L Approach, General, Trending Now, Trends

Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on any given page. Improve the …

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new product launches
Mar 07, 2017

6 Tips for Using Product Videos

Kyle Bryant Advertising, Creative, G/L Approach, General, Trending Now, Trends

It’s no secret we’re all constantly glued to screens of all sizes. The fact that you’re reading this blog is evidence enough. From our smartphones to our laptops and tablets and televisions, we are constantly bombarded with information from the screens that surround us. Anything we could ever want to know is easily within reach. And it’s great for business. …

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