We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 02, 2019

Reflecting on 30 years: A conversation with Geile and Leon

Mike Haueisen #Geil30n, Communications Agency, Education, G/L Approach, G/L Culture, General

As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through the eyes of those who …

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Mar 19, 2019

Trending from G/L: How to break through a creative block

Randy Micheletti Creative, G/L Approach, General, Trending Now, Trends

Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …

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Apr 22, 2018

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Geile/Leon Education, Full Funnel Marketing, G/L Approach, General, Strategy

Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this an interesting statistic is that Gen Z-ers thoroughly research products …

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Oct 03, 2017

The Role of Modern Agencies for CMOs and ROI

Geile/Leon Full Funnel Marketing, G/L Approach

In the life of a CMO, addressing consumer “pain points” is among the most thought and talked about of day-to-day responsibilities. CMOs are being challenged to have their finger on the pulse of the customer. But, who’s looking out for the pain points of CMOs themselves? That’s the role that forward-thinking agencies need to assume in the modern age of …

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Jul 28, 2017

Full-Funnel Marketing: What CMOs want from their Agency Partners

Geile/Leon G/L Approach, Strategy

Today, marketers and CMO’s are looking at the digital marketing landscape and heavily investing more and more ad dollars to reach audiences. Expectations are high for getting the results, data, metrics, marketing analytics, traffic, engagement, conversions and ROI, and marketing managers and CMO’s are being held accountable. And we believe as their partner, we should be held to the same …

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