We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 26, 2018

A Crash Course In Marketing Your Online Courses

Geile/Leon General

Today nearly every university offers online courses to both full-time and part-time students, making online courses a rapidly growing component of an increasingly digital age. Online enrollment is the fastest growing segment of higher education and is expected to jump to 5 million by 2020*. While these universities offer online courses on topics like marketing and business analytics, many of …

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Jun 21, 2018

Trending from G/L: Country Time Stands Up For Kids

Luke Smith Advertising, Education, General, Media, Public Relations, Strategy, Trending Now, Trends

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …

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May 23, 2018

Trending from G/L: GQ Nails Comedy With Cover

Melissa Ross Design, General, Public Relations, Trending Now, Trends

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed the memo about the anti-photoshop …

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May 17, 2018

Trending from G/L: Making Your Marketing Memorable

Geile/Leon General

When it comes to advertising, the most important metric is “memorable.” Not memorable like the family trip to the Grand Canyon, but memorable like something that your target audience will simply know. Memorable is what keeps us singing a silly jingle from 20 years ago. Memorable is what makes the difference between marketing and communicating. Memorable means something that you …

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Apr 22, 2018

Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’

Geile/Leon Education, Full Funnel Marketing, G/L Approach, General, Strategy

Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 45% of Gen-Zers find the process of deciding where to go to college confusing, according to a recent Ologie study. What makes this an interesting statistic is that Gen Z-ers thoroughly research products …

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