The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Advertisers Need to Connect with Soothing (and Responsible) Messages
During the past six months, people have exercised, watched puppy videos, done random acts of kindness and attempted thousands of ways to find relief from the traumas and negativity of 2020. There’s no need to recite the litany of bad news…suffice to say we are a weary and worried population. Consumers are adapting their social and professional lives. In their …
Why Your Branding Is So Important for Potential Employees
When we talk about branding, many would immediately begin thinking about how it works in relationship to the sales cycle and staking a claim in the consumer marketplace. But what about the human resources marketplace? We all understand how vital our staff is to our success, not only in their skillset, but also their fit with the company’s culture. Having …
G/L Content Studios Production Protocol Playbook
One of the reasons we continue to do great online video work despite the pandemic is because we’ve put into place safety protocols to keep our production crew and our clients safe.
TikTok Expansion Hurting Advertisers?
Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow. Enter TikTok. …
When Return on Empathy Is Found at a Party
For today’s Return on Empathy discussion, I wanted to focus on the importance of not trying too hard. With social distancing policies in effect across the globe, the coronavirus pandemic has single-handedly dismantled many social aspects across all walks of life. Birthdays, commencement ceremonies, concerts, dances, family reunions, and more have all been canceled and postponed. So, in a time …