We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Sep 14, 2018

Trending from G/L: Debating Like A True Marketer

Leanne Kaltenbach Creative, Design, General, Strategy, Trending Now, Trends

These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital of America? Well, no…but we …

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Aug 29, 2018

How User-Generated Content Is A Necessity For Brand Awareness

Mike Haueisen Brainstorms, General, Planning, Social Media, Strategy, Trending Now, Trends

If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden cameras, and every experience and …

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Jul 26, 2018

A Crash Course In Marketing Your Online Courses

Geile/Leon General

Today nearly every university offers online courses to both full-time and part-time students, making online courses a rapidly growing component of an increasingly digital age. Online enrollment is the fastest growing segment of higher education and is expected to jump to 5 million by 2020*. While these universities offer online courses on topics like marketing and business analytics, many of …

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Jun 21, 2018

Trending from G/L: Country Time Stands Up For Kids

Luke Smith Advertising, Education, General, Media, Public Relations, Strategy, Trending Now, Trends

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …

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May 23, 2018

Trending from G/L: GQ Nails Comedy With Cover

Melissa Ross Design, General, Public Relations, Trending Now, Trends

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed the memo about the anti-photoshop …

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