We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Mar 18, 2020

The New Normal: Empathy

Tim Leon Communications Agency, General, Public Relations, Strategy, Trends

Let’s get this out of the way: this is a blog concerning the COVID-19 outbreak. But I’m hoping it provides marketers a simple solution to how to address your marketing and messaging for the next few months. It may not be a cure-all, but there is a way to move forward – a way to adapt your marketing to the …

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Feb 28, 2020

Optimizing Your Video for Social: How to Create an Oscar-Worthy Performance

Melissa Ross G/L Approach, General, Social Media, Strategy

Online video is helpful, if not essential, to a successful social media strategy. However, this goes far beyond simply just uploading an existing asset to your profile. No matter what type of video,  whether it’s a television commercial to something you shot on your smartphone, uncut and poorly lit, it’s important to abide by a few key rules of thumb …

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Jan 09, 2020

Trending from G/L: Marketing a Sensitive Subject

Geile/Leon Advertising, Creative, General, Trends

In our weekly status meetings, we bring in advertising and marketing trends that we want to discuss. While it’s always a great thought exercise, this week Grace brought in a video from the Marie Curie Foundation from Great Britian, a non-profit organization that deals with palliative care and encouraging families to discuss the plans for a loved one’s impending death. …

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Nov 27, 2019

#GEIL30N: One Last Trip Down Memory Lane

Geile/Leon #Geil30n, G/L Culture, General

It’s turkey time, and this year we are extra thankful as our year-long 30th anniversary celebration draws to a close. During the celebration we wrote a series of blogs, cleaned up our neighborhood with Brightside St. Louis, helped provide 18,275 meals for those in need with the St. Louis Area Foodbank, and gave some walks (and lots of love) to …

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Nov 25, 2019

Dirty 30: JetBlue Holds Passengers Hostage

Geile/Leon #Geil30n, General

In honor the 30th anniversary of when we first hung our shingle, we have been revisiting some fond memories over the past few months. However, since our founding in 1989, there have been plenty of stories of brands who have bottomed out. We explore some of our favorite stories from the past 30 years of brands dusting off the dirt and …

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