The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Trending from G/L: Payless Becomes ‘Palessi’ For New Awareness Campaign
“Real people, not actors.” It’s a disclaimer you have seen before. Maybe you recall Chevrolet’s “Real People, Not Actors” campaign that kicked off in 2016, or the parody follow-up ad by Progressive titled “Real Actors, Not People.” Now, adding to the trend of ‘tricking people into saying great things about your brand’ is the Payless Shoesource “Palessi” campaign which has …
Trending from G/L: Debating Like A True Marketer
These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital of America? Well, no…but we …
How User-Generated Content Is A Necessity For Brand Awareness
If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden cameras, and every experience and …
A Crash Course In Marketing Your Online Courses
Today nearly every university offers online courses to both full-time and part-time students, making online courses a rapidly growing component of an increasingly digital age. Online enrollment is the fastest growing segment of higher education and is expected to jump to 5 million by 2020*. While these universities offer online courses on topics like marketing and business analytics, many of …
Trending from G/L: Country Time Stands Up For Kids
Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …