The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Why Brand Strategy Is in Such High Demand
If you know G/L, you know we’ve always talked about the importance of brand strategy. It’s been central to our 30+ years. It’s why we created Distilled Thinking, our 5-step comprehensive brand discovery and development process. However, CMOs throughout the industry are realizing the importance of brand strategy as defining who they are as a brand has become more important …
The Unexpected Ways Video Consumption Has Changed During the Pandemic
We know that you’ve probably heard about the death of television many times over the years, but the statistics actually show video consumption is rising. Especially during the pandemic when we’re all stuck at home. Well, it appears that it’s not just people flipping on the boob tube, but instead consuming more and more video content than ever from smartphones, …
Advertisers Need to Connect with Soothing (and Responsible) Messages
During the past six months, people have exercised, watched puppy videos, done random acts of kindness and attempted thousands of ways to find relief from the traumas and negativity of 2020. There’s no need to recite the litany of bad news…suffice to say we are a weary and worried population. Consumers are adapting their social and professional lives. In their …
Why Your Branding Is So Important for Potential Employees
When we talk about branding, many would immediately begin thinking about how it works in relationship to the sales cycle and staking a claim in the consumer marketplace. But what about the human resources marketplace? We all understand how vital our staff is to our success, not only in their skillset, but also their fit with the company’s culture. Having …
G/L Content Studios Production Protocol Playbook
One of the reasons we continue to do great online video work despite the pandemic is because we’ve put into place safety protocols to keep our production crew and our clients safe.