We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jan 07, 2022

Brands making an emotional connection are more important than ever

Tim Leon Branding, General, Return On Empathy, Strategy, Trends

As we enter into 2022, brands continue riding the pandemic rollercoaster. Continued surges and the omicron variant cause more turbulence than we anticipated.  Booster vaccinations , increased hospitalization rates, and worker shortages continue to be part of the national conversation.  And that has marketers searching for stability in a sea of uncertainty. That stability comes in the form of empathy.  …

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Jan 07, 2022

Are your sustainability claims sustainable?

Terri Waters Digital, General, Integrated Marketing, Planning, Return On Empathy, Social Media, Strategy, Trending Now, Trends

As brands look to gain a competitive advantage, they may be tempted to jump on the sustainability bandwagon. It seems more and more organizations, from manufacturers to banks to sports teams and everything in-between, claim they are committed to sustainable practices or that their products are eco-friendly.  While embracing sustainability is no doubt a good thing for the planet, it’s …

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Aug 25, 2021

Geile/Leon Becomes Grant’s Farm Marketing Partner

Geile/Leon General

St. Louis (Aug. 25, 2021 ) – Geile/Leon (G/L) Marketing Communications is proud to announce that it has been retained by Grant’s Farm to provide the iconic St. Louis destination marketing, public relations and advertising services.  The 281-acre Grant’s Farm has been home for the Busch family for 118 years, and in the last 67 years, has welcomed more than …

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Aug 13, 2021

What is employer branding and why you should care

Tim Leon General

We’ve seen a lot of definitions of employer branding, and many of them can be really convoluted. However, we believe at it’s core, it’s not that complicated. Simply put, employer branding is the way in which an organization portrays its reputation as an employer and the value proposition it offers both team members and prospective employees. When implementing an employer …

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Aug 02, 2021

The Addition of 300 words to Dictionary.com

Tim Leon General

A recent article from Dictionary.com raised a lot of discussion within our agency about the new words that have been added to Dictionary.com in 2021. Granted, 2020 brought challenges on all fronts and also created a myriad of words as a result of Covid, social struggles, racial injustice, and the ever-changing technology space. Our group had mixed feelings on whether …

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