The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …
Reflecting on 30 years: A conversation with Geile and Leon
As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through the eyes of those who …
Trending from G/L: How to break through a creative block
Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …
Finding Your Happy Place in Rural Areas
I came across an interesting Washington Post blog (https://www.weforum.org) on some research published a little while back by the Vancouver School of Economics and McGill University concerning the geography of well-being in Canada. With over 400,000 responses from 1,200 communities across Canada, the study truly covered the country’s entire geography. Their chief finding centered on a correlation between population density …
Trending from G/L: Payless Becomes ‘Palessi’ For New Awareness Campaign
“Real people, not actors.” It’s a disclaimer you have seen before. Maybe you recall Chevrolet’s “Real People, Not Actors” campaign that kicked off in 2016, or the parody follow-up ad by Progressive titled “Real Actors, Not People.” Now, adding to the trend of ‘tricking people into saying great things about your brand’ is the Payless Shoesource “Palessi” campaign which has …