We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 30, 2019

Finding Creativity: My Summer as a G/L Intern

Mike Boyer Full Funnel Marketing, G/L Approach, G/L Culture, G/L Work, General

Since I first decided I wanted to work in video production, finding my creative voice has been a journey. I’ve worked on many projects and created a lot of different content that has pushed my ideas in varying directions, but never have I worked in such a place as this where I was surrounded by such incredible creativity that helped …

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Jul 10, 2019

Using Video to Boost Your Sales

Melissa Ross Brainstorms, Creative, Full Funnel Marketing, G/L Approach, Social Media, Strategy

It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …

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Jun 03, 2019

4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon #Geil30n, Advertising, Communications Agency, Creative, Design, Full Funnel Marketing, G/L Approach, G/L Work, General

Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this industry. Here’s just a few… …

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May 02, 2019

Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Education, Full Funnel Marketing, G/L Approach, Planning, Public Relations, Social Media, Strategy

There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation campaign is to know your …

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Apr 30, 2019

Freezing the summer melt in higher education

Geile/Leon Advertising, Full Funnel Marketing, Trending Now, Trends

We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, …

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