We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

new product launches
Mar 07, 2017

Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.

Kyle Bryant Advertising, Creative, Education, G/L Approach, General, Trending Now, Trends

Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on any given page. Improve the …

Aug 17, 2015

Trending from G/L: Free Lynda education in St. Louis

James Coston Creative, Education, General, Strategy, Trending Now, Trends, Web, Website

The St. Louis County Library recently announced that cardholders would have access to Lynda, an online education resource for business and creative skills as well as software.

vegetable orchestra
Jun 15, 2015

Trending from G/L – Marketing Buzzwords aren’t even real anymore

James Coston Advertising, Branding, Creative, Design, Digital, Education, General, Integrated Marketing, Public Relations, Strategy, Trending Now, Trends

It’s tough for me to admit, but I’m very susceptible to falling into the cliché trap on a regular basis. I used to do a bunch of sports writing, so when you’re around athletes for a decent amount of time, you’re bound to want to give 110% percent every week. It just comes with the territory, and it’s hard to …

Trending From G/L - PARENTING
Jun 05, 2015

Higher Education: Is Free Coursework Charity or Promotion?

Eric Kroupa Advertising, Branding, Communications Agency, Digital, Education, Integrated Marketing, Strategy, Trending Now, Trends, Website

The University of Illinois at Urbana-Champaign will offer a seemingly revolutionary MBA program they call the iMBA. But is there a catch?

May 01, 2015

Designing for Prospective Students

Adam Schneider Advertising, Design, Education

There are several basic things to consider when designing for prospective students: Function and content, social media, UI design and honesty.