We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

May 02, 2019

Sales People Want Solid Leads. Here’s 10 Tips to Make It Happen

Geile/Leon Education, Full Funnel Marketing, G/L Approach, Planning, Public Relations, Social Media, Strategy

There are many things you can do to generate leads among your prospective customers. With Geile/Leon’s 30 years of experience, we’ve compiled a list of the tried and true tactics that have been helpful to our B2B clients in the past. 1. Develop personas The best place to start in developing a successful lead generation campaign is to know your …

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Apr 24, 2019

Trending from G/L: Instagram’s Hidden Like Count Test

Melissa Ross Digital, Education, Social Media, Trending Now, Trends

Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the platform altogether. Let me explain. …

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Apr 02, 2019

Reflecting on 30 years: A conversation with Geile and Leon

Mike Haueisen #Geil30n, Communications Agency, Education, G/L Approach, G/L Culture, General

As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through the eyes of those who …

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Jul 18, 2018

Designing for Prospective Students

Geile/Leon Advertising, Design, Education

There are several basic things to consider when designing for prospective students: Function and content, social media, UI design and honesty.

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Jun 21, 2018

Trending from G/L: Country Time Stands Up For Kids

Luke Smith Advertising, Education, General, Media, Public Relations, Strategy, Trending Now, Trends

Does shutting down a kid’s lemonade because they don’t have a business permit sound crazy to you? If it does, you’re likely in the majority, but unfortunately, police have been doing just that. After a recent rash of Lemonade stand shutdowns requested by crotchety neighbors, Kraft Heinz’s Country Time Lemonade brand sprung into action with their “Legal-Ade” campaign. When 6-year …

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