The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
TikTok Expansion Hurting Advertisers?
Since the start of the pandemic, millions of people worldwide have found themselves trying to kill time during quarantine, yearning to connect with people both inside and outside their front door. Some families needed an outlet to be together with each other that would allow them to have fun, and other individuals wanted an avenue of creative flow. Enter TikTok. …
Your Audience Is Online Waiting. But Where Will You Find Them?
It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point. But when it comes to reaching your target audience, consistent and transparent communication is an …
Is Ad Tech Overrated?
It seems like every day there’s a new marketing technology that is the new biggest and best thing. And some really are great. At the same time, we marketers are overloaded with new technologies hyped as a “must-have” if we want to survive in the industry. In fact, ChiefMarTec.com added more than 200 new solutions to their list in 2020. …
Is Email Marketing Effective? Depends on Where You Work.
First of all, let’s get this out of the way. Email is important to digital marketing. Really important. There, we’ve said it. But recent benchmark statistics from Campaign Monitor reveal some really interesting trends. These 2019 statistics show that, in terms of open rates, the public sector is head and shoulders above private sector companies. That means that categories like government, …
Predicted Video Trends for 2020
If it seems like video has become more and more embedded in every facet of our lives, you would be correct. And video is only going to continue trending upward in 2020. In fact, the average person will increase their daily online video consumption by 14% in 2020, increasing from an average of 84 minutes to 100 minutes each day, …