We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Mar 31, 2020

Your Audience Is Online Waiting. But Where Will You Find Them?

Shawn Maher Communications Agency, Digital, Media, Public Relations, Social Media

It’s a simple fact right now: whether it’s business or play, we’re going to be doing it online. So where on social media is your audience social distancing? Other than online video conferencing services, of course, because that’s a no-brainer to businesses at this point.  But when it comes to reaching your target audience, consistent and transparent communication is an …

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Mar 12, 2020

Is Ad Tech Overrated?

Tim Leon Advertising, Digital, Trends

It seems like every day there’s a new marketing technology that is the new biggest and best thing. And some really are great. At the same time, we marketers are overloaded with new technologies hyped as a “must-have” if we want to survive in the industry. In fact, ChiefMarTec.com added more than 200 new solutions to their list in 2020. …

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Feb 06, 2020

Is Email Marketing Effective? Depends on Where You Work.

Tim Leon Advertising, Digital, Trends

First of all, let’s get this out of the way. Email is important to digital marketing. Really important. There, we’ve said it. But recent benchmark statistics from Campaign Monitor reveal some really interesting trends.  These 2019 statistics show that, in terms of open rates, the public sector is head and shoulders above private sector companies. That means that categories like government, …

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Jan 13, 2020

Predicted Video Trends for 2020

Geile/Leon Creative, Digital, Trends

If it seems like video has become more and more embedded in every facet of our lives, you would be correct. And video is only going to continue trending upward in 2020. In fact, the average person will increase their daily online video consumption by 14% in 2020, increasing from an average of 84 minutes to 100 minutes each day, …

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Apr 24, 2019

Trending from G/L: Instagram’s Hidden Like Count Test

Melissa Ross Digital, Education, Social Media, Trending Now, Trends

Instagram is positive. It’s happy. It’s bright. It makes the users ‘feel good’. But, is the pressure to align with Instagram’s “happy” culture causing users to actually be less happy “IRL?” While no one’s questioning Instagram’s impact on users’ purchasing decisions, a recent test by Instagram could change the way advertisers and influencers use the platform altogether. Let me explain. …

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