We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Jul 11, 2018

Trending from G/L: Tracking 2018’s Design Trends

Ben Schwab Branding, Creative, Design, G/L Work, Trending Now, Trends

It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to not just note and acknowledge …

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Jun 13, 2018

When Subpar Branding Just Won’t Fly

Randy Micheletti Advertising, Branding, Creative, Design, Equine, G/L Work, Strategy

For horse owners, summer is the time for peaceful, early morning rides before the sun heats up the day. It’s a time to spend washing, treating and connecting with your horse. Unfortunately, it is also the season of the most heinous insect on the planet…flies! And, as all horse owners know, it’s a never-ending battle. You try everything and they …

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May 23, 2018

Trending from G/L: GQ Nails Comedy With Cover

Melissa Ross Design, General, Public Relations, Trending Now, Trends

In recent years, many brands have vowed to reject photoshopped images of women in their advertisements to help combat Hollywood’s beauty standards. Brands such as Dove, Arie, ModCloth, Old Navy, Nike and even Seventeen Magazine have all made pledges to represent and celebrate bodies of every type. But one brand that seems to have missed the memo about the anti-photoshop …

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Equine web design
Apr 20, 2018

Industry Spotlight: Equine Web Design

Randy Micheletti Branding, Creative, Design, Digital, Equine, Integrated Marketing, Planning, Web, Website

As a brand, it’s more important than ever to stand out. One way to do that is through your equine web design. It’s vital that equine brands keep up with technology to converse with their consumers

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Trending From G/L - PARENTING
Sep 26, 2017

Trending from G/L: Above the Fold is a Myth

Geile/Leon Design, Digital, Trending Now, Trends, Web, Website

‘Above the fold’ is a myth. No really, there’s an entire web page and a bunch of data to back up such a bold statement. But we get it; you want your most valuable information to be front-and-center in case visitors don’t scroll. Here’s the deal, unlike in the nineties when scrolling was mostly discouraged, today, everyone (even your 2-year-old) …

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