The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Using Video to Boost Your Lead Generation Campaigns
It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …
4 Essential Truths In Advertising That Haven’t Changed in 30 Years
Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this industry. Here’s just a few… …
Ads We Wish We’d Written
You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …
Trending from G/L: How to break through a creative block
Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …
Trending from G/L: Brands Taking a Stance
In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …