The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Trending From G/L: Timing Is Everything
It’s time for some more trends. There’s been a lot of work in 2020 that’s had us buzzing, and this week was no exception. In fact, in this week’s trend discussion, G/L found a really interesting counterpoint between two brands attempting to ride social media buzz. The lesson we learned? When it comes to social media, timing is everything. The …
Is Peloton in a No-Spin Zone?
In this holiday ad cycle, nothing ground many people’s gears like the now-infamous Peloton ad. Bike puns aside, many you have seen the controversial Peloton advertisement at this point. And probably even the Ryan Reynolds spinoff ad used to sell his gin and make light of a heated topic. Unsurprisingly, this marketing morass made its way into our Monday trends …
Predicted Video Trends for 2020
If it seems like video has become more and more embedded in every facet of our lives, you would be correct. And video is only going to continue trending upward in 2020. In fact, the average person will increase their daily online video consumption by 14% in 2020, increasing from an average of 84 minutes to 100 minutes each day, …
Trending from G/L: Marketing a Sensitive Subject
In our weekly status meetings, we bring in advertising and marketing trends that we want to discuss. While it’s always a great thought exercise, this week Grace brought in a video from the Marie Curie Foundation from Great Britian, a non-profit organization that deals with palliative care and encouraging families to discuss the plans for a loved one’s impending death. …
Using Video to Boost Your Sales
It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …