We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 16, 2019

Ads We Wish We’d Written

Geile/Leon #Geil30n, Advertising, Creative, Design, General, Trending Now, Trends

You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …

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Mar 19, 2019

Trending from G/L: How to break through a creative block

Randy Micheletti Creative, G/L Approach, General, Trending Now, Trends

Creative block is definitely a real thing in the agency industry. It happens to the best of us, at the worst times possible. So, if I told you that you could end your creative block by playing a card game would you give it a shot? Well, Matt Vojacek, agency principal at Zwelly in Columbus, OH has developed a card …

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Sep 26, 2018

Trending from G/L: Brands Taking a Stance

Melissa Ross Advertising, Creative, Design, Planning, Public Relations, Strategy, Trending Now, Trends

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …

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Sep 14, 2018

Trending from G/L: Debating Like A True Marketer

Leanne Kaltenbach Creative, Design, General, Strategy, Trending Now, Trends

These days it seems like there is a debate about something new EVERY DAY. Some of the topics can be a little, well, trivial in the grand scheme of things, but nonetheless are discussed in fervor on social media. Are women’s pockets inferior to men’s? Yes, yes they are. Is St. Louis the microbrew capital of America? Well, no…but we …

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Jul 11, 2018

Trending from G/L: Tracking 2018’s Design Trends

Ben Schwab Branding, Creative, Design, G/L Work, Trending Now, Trends

It’s important for any competitive brand that plans on remaining relevant to stay aware and on top of emerging trends within their industry. A large aspect of this involves staying up to date on the ever-evolving visual landscape we find ourselves enveloped by. To cut through this overgrown jungle of visual noise it’s important to not just note and acknowledge …

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