The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
A Video Strategy for Every Phase of the Funnel
It’s a known fact. The play button has become the most compelling digital call-to-action. In the past, video was used as a supporting element in digital marketing campaigns, but within the past five years, that notion began changing, and now video lead generation campaigns can be more powerful and effective than other marketing methods that don’t involve an interactive element. …
2 Seconds to Engagement
At the advent of online video, many marketers realized that viewer engagement was difficult. So we began thinking differently than we would for a medium, like television, where the viewer had to pay attention…until DVR came along, that is. But the thing about evolution is that, well, it keeps evolving. Now we have skippable ads, a loose definition of “broadcast” …
Ryan Reynolds and Aviation Gin Strike Again
Ryan Reynolds just can’t stay out of our trend discussions. Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be. Since 2020 is a leap year, that …
Our Public Library Campaign Comes from the Heart
It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want every client’s campaign to be …
Dogs: (Un)Scientifically Proven to Be the Best Pet
Look, we’ll be the first to admit we’re biased here. When someone brings their dog to the office, productivity plummets to someone-put-ambien-in-the-water-supply levels. So in this week’s trends discussion, it’s no wonder that our tails were wagging for this Milk-Bone commercial. It’s like the old advertising adage goes: if you don’t have a competitive advantage, then use humor. If you …