We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Oct 31, 2017

Trending from G/L: Mars Commercials From Another Ad Planet

Geile/Leon Creative, Trending Now, Trends

The relationship between marketing and entertainment is a long and storied tale of product placements, sponsorships and the like. It’s made the journey from subtle positioning in the background of a movie scene to TV episodes in popular shows that center around a corporate product. And of course, has anything really come full circle until it authentically and hilariously parodies itself? …

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new product launches
Mar 07, 2017

Covering Every Possible Angle: Tips And Tricks for Implementing 360 Spin Videos.

Kyle Bryant Advertising, Creative, Education, G/L Approach, General, Trending Now, Trends

Much has been written about how retailers are clamoring for vendors to provide digital enhancements for online product listings, particularly 360 spin videos of products. And why wouldn’t they? 360 spin videos have been proven to: Increase sales, with many online stores reporting increases of 10-40%. Boost engagement with consumers and increase their time on any given page. Improve the …

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new product launches
Mar 07, 2017

6 Tips for Using Product Videos

Kyle Bryant Advertising, Creative, G/L Approach, General, Trending Now, Trends

It’s no secret we’re all constantly glued to screens of all sizes. The fact that you’re reading this blog is evidence enough. From our smartphones to our laptops and tablets and televisions, we are constantly bombarded with information from the screens that surround us. Anything we could ever want to know is easily within reach. And it’s great for business. …

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Dec 29, 2016

Trending from G/L: Ads in Colombia Sell Peace

Randy Micheletti Advertising, Branding, Creative, Digital, Integrated Marketing, Media, Public Relations, Trending Now, Trends, Web

As a result of this campaign, negotiations between the fighters and the government of Colombia have started, providing hope for prolonged peace.

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trending
Dec 27, 2016

Trending from G/L: We are All Going To Die

Dave Geile Brainstorms, Branding, Creative, G/L Culture, Integrated Marketing, Trending Now, Trends, Web

If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!

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