We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Mar 24, 2020

What next? Let your customers and employees know your plans moving forward.

Tim Leon Communications Agency, Public Relations, Strategy

As organizations are navigating how to operate in this new environment, it’s critical to let their internal and external audiences know what to expect. In these uncertain times, employees and customers want to know there is a plan in place to deal with unexpected business disruptions caused by the COVID-19 pandemic. Geile/Leon Marketing Communications is helping clients address these challenges. …

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Mar 18, 2020

The New Normal: Empathy

Tim Leon Communications Agency, General, Public Relations, Strategy, Trends

Let’s get this out of the way: this is a blog concerning the COVID-19 outbreak. But I’m hoping it provides marketers a simple solution to how to address your marketing and messaging for the next few months. It may not be a cure-all, but there is a way to move forward – a way to adapt your marketing to the …

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Jun 03, 2019

4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon #Geil30n, Advertising, Communications Agency, Creative, Design, Full Funnel Marketing, G/L Approach, G/L Work, General

Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this industry. Here’s just a few… …

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Apr 02, 2019

Reflecting on 30 years: A conversation with Geile and Leon

Mike Haueisen #Geil30n, Communications Agency, Education, G/L Approach, G/L Culture, General

As a copywriter who’s still in the early stages of his career, my eyes are always looking forward to where I’m headed, what I need to learn, and how the industry will change in the coming years. Of course, I can’t predict the future, but what I can do is try to see things through the eyes of those who …

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Feb 18, 2019

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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