We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

May 30, 2018

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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Apr 25, 2018

Trending from G/L: How the #NeverAgain Movement is Working Like an Agency

Meg Strange Communications Agency, Trending Now, Trends

Over the past year and a half, buzz words in media and marketing have revolved around one thing: “social.” Social media, social commentary, social movements… we like to talk about things. And given the number of momentous events that have transpired over that period of time – the good, the bad, the beautiful and the ugly – we’ve had plenty …

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Aug 19, 2016

Geile/Leon Marketing Communications Wins New Business and Awards

Mary Sawyer Branding, Communications Agency, Creative, Digital, G/L Approach, G/L Culture, G/L Work, General, Integrated Marketing, Strategy

“We’ve thoroughly enjoyed working with our newest clients primarily because they’re great organizations to work with,” said Tim Leon, President and Lead Strategist at Geile/Leon Marketing Communications.

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Aug 24, 2015

Trending from G/L: Will You Be My Emoji Marketing Brand Bae?

James Coston Advertising, Branding, Communications Agency, Creative, Design, Integrated Marketing, Media, Strategy, Trending Now, Trends

The biggest issue with emoji marketing is how they’re used. If you’re a consumer-facing brand with a younger digitally savvy audience, then it might make sense.

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Trending From G/L - PARENTING
Aug 13, 2015

Trending from G/L: Are Facebook’s Office Perks the Height of Company Culture?

Kyle Bryant Advertising, Branding, Communications Agency, Digital, G/L Approach, G/L Culture, G/L Work, General, Trending Now, Trends

Not every company out there can afford Facebook-esque luxuries for their employees, but there are small things that can build culture.

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