We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Dec 16, 2021

Brands need to take a stand…at least that’s what consumers are saying

Tim Leon Advertising, Communications Agency, Education, Public Relations, Social Media, Strategy, Trending Now, Trends

As our agency has been blogging and posting about for the last 18 months, brands are being asked to take a stand on social, cultural and societal issues that face our world. Studies have shown that brand loyalty can be positively impacted by brands that take a stand on issues. And consumers want these brands not just to take a …

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Jun 16, 2021

3 Ways Tool Manufacturers Can Grow the Skilled Labor Workforce

Shawn Maher Branding, Communications Agency, Education, G/L Work, Integrated Marketing, Strategy

Over the recent months, we have read a lot about how the labor market is in an unprecedented state of transition. While many jobs that were eliminated have returned, we have also seen many jobs, often those with poor pay and minimal benefits, remained unfilled. At the same time, skilled labor is seeing much of its workforce head to retirement …

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May 20, 2021

Key Takeaways from a Year of Online Product Launches

Shawn Maher Advertising, Branding, Communications Agency, Education, G/L Approach, General, Integrated Marketing, Strategy, Trending Now, Trends

There’s something about a really well-executed product launch event that captures our attention and our imaginations. When it really clicks, the anticipation among consumers is electric. But during the pandemic this past year, packing a giant event space full of people for a product launch simply wasn’t an option.  Of course, necessity is the mother of invention. And if there’s …

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Jul 15, 2020

Online Video Lessons from Quarantine: Why Your Message Matters So Much

Shawn Maher Communications Agency, Digital, G/L Work, Return On Empathy, Social Media, Trends

As the world continues to adapt to new work environments in the face of the COVID-19 pandemic, we saw many wonder what the future held for both content marketing and for business as usual. However, our Return on Empathy™ campaign helped shine a light on these answers. And our Chief Brand Strategy Officer Tim Leon put these ideas into practice …

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Apr 08, 2020

When What You Say Matters Most, Choose Your Words Carefully

Shawn Maher Communications Agency, General, Return On Empathy, Strategy

During this worldwide health crisis, brands should be communicating frequently with their customers and stakeholders. And even more importantly, listening carefully. Maximizing your Return on Empathy is crucial right now, and communication is a large part of that.  However, when it comes to crisis communications, nobody’s getting an A for effort. It’s NOT the thought that counts. People will hang …

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