We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Aug 29, 2018

How User-Generated Content Is A Necessity For Brand Awareness

Mike Haueisen Brainstorms, General, Planning, Social Media, Strategy, Trending Now, Trends

If you’ve ever seen the movie The Truman Show with Jim Carrey, you probably remember laughing at the various “product placement” scenes. The premise of The Truman Show, for those who haven’t seen it, is that Jim Carrey is unknowingly the star of a reality TV show – his entire life is broadcast by hidden cameras, and every experience and …

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Jun 06, 2018

Finding Your Happy Place in Rural Areas

Tim Leon Brainstorms, Education, G/L Work, Planning, Public Relations, Strategy, Trends

I came across an interesting Washington Post blog concerning research recently published by the Vancouver School of Economics and McGill University about the “geography of well-being” in Canada. The study covered Canada’s entire population, with over 400,000 responses from 1,200 communities across the country. The research indicated a correlation between population density (concentration of people in a given area) and …

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May 30, 2018

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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trending
Dec 27, 2016

Trending from G/L: We are All Going To Die

Dave Geile Brainstorms, Branding, Creative, G/L Culture, Integrated Marketing, Trending Now, Trends, Web

If this trending item is our future destiny, we are all going to look like the Wal-Mart people shopping from a mobile cart. Not because of their inability to walk, but because of their crushing weight!

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Trending From G/L - PARENTING
Dec 08, 2016

Trending from G/L: Time Travel Maps

Ben Schwab Brainstorms, Design, G/L Culture, Integrated Marketing, Trending Now, Trends

In the midst of holiday boredom activities, you may begin to wish you had the ability to time travel and control time and space at your will. Now you can (kind of).

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