We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Mar 10, 2020

2 Seconds to Engagement

Shawn Maher Advertising, Creative, Trends

At the advent of online video, many marketers realized that viewer engagement was difficult. So we began thinking differently than we would for a medium, like television, where the viewer had to pay attention…until DVR came along, that is.  But the thing about evolution is that, well, it keeps evolving. Now we have skippable ads, a loose definition of “broadcast” …

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Mar 03, 2020

Ryan Reynolds and Aviation Gin Strike Again

Tim Leon Advertising, Creative, Trends

Ryan Reynolds just can’t stay out of our trend discussions. Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be.  Since 2020 is a leap year, that …

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Mar 02, 2020

Our Public Library Campaign Comes from the Heart

Geile/Leon Advertising, Creative, G/L Work

It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want every client’s campaign to be …

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Feb 18, 2020

Is this the Cadillac of Brand Manifesto Ads?

Shawn Maher Advertising, Creative, Trends

One of the most interesting trends we discussed this week was Cadillac’s new ad campaign. Especially since it premiered on the red carpet. Well, that is if the commercial breaks during the Oscars can be considered the red carpet. Still, it’s definitely a primo ad placement.  Cadillac’s new CMO is launching his first campaign. It features a brand manifesto that …

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Feb 06, 2020

Is Email Marketing Effective? Depends on Where You Work.

Tim Leon Advertising, Digital, Trends

First of all, let’s get this out of the way. Email is important to digital marketing. Really important. There, we’ve said it. But recent benchmark statistics from Campaign Monitor reveal some really interesting trends.  These 2019 statistics show that, in terms of open rates, the public sector is head and shoulders above private sector companies. That means that categories like government, …

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