We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 09, 2020

In a Time of Crisis, Turn to Maslow for Marketing Advice

Melissa Ross Advertising, Brainstorms, Return On Empathy, Strategy

My time during these past few weeks has been occupied much in the same way yours and many others’ has. I spend my time at home worrying. The irony is that we are all isolated while feeling the same sense of worry.   Is there going to be toilet paper when I brave the grocery store? Is my loved one going …

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Mar 12, 2020

Is Ad Tech Overrated?

Tim Leon Advertising, Digital, Trends

It seems like every day there’s a new marketing technology that is the new biggest and best thing. And some really are great. At the same time, we marketers are overloaded with new technologies hyped as a “must-have” if we want to survive in the industry. In fact, ChiefMarTec.com added more than 200 new solutions to their list in 2020. …

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Mar 10, 2020

2 Seconds to Engagement

Shawn Maher Advertising, Creative, Trends

At the advent of online video, many marketers realized that viewer engagement was difficult. So we began thinking differently than we would for a medium, like television, where the viewer had to pay attention…until DVR came along, that is.  But the thing about evolution is that, well, it keeps evolving. Now we have skippable ads, a loose definition of “broadcast” …

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Mar 03, 2020

Ryan Reynolds and Aviation Gin Strike Again

Tim Leon Advertising, Creative, Trends

Ryan Reynolds just can’t stay out of our trend discussions. Leave it to the actor-turned-ad-mogul to find a clever and timely way to create an online video for his Aviation Gin brand. Online video that truly taps into the zeitgeist can provide a lesson on what online video and content marketing should be.  Since 2020 is a leap year, that …

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Mar 02, 2020

Our Public Library Campaign Comes from the Heart

Geile/Leon Advertising, Creative, G/L Work

It’s an exciting time for St. Louis and for G/L. Our advertisement for the Saint Louis Public Library is airing on all the local broadcast television networks. And the “Overdue? Get a do-over.” messaging is on billboards, busses and signage. We are really excited to see the results of the campaign. Of course, we want every client’s campaign to be …

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