We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Apr 16, 2019

Ads We Wish We’d Written

Geile/Leon #Geil30n, Advertising, Creative, Design, General, Trending Now, Trends

You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …

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Apr 09, 2019

Freezing the summer melt in higher education

Melissa Ross Advertising, Full Funnel Marketing, Trending Now, Trends

The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, too many students overlook emails or letters in the mail from universities requiring action on the student’s part – whether it be to complete their application, fill out financial aid information, submit health …

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Feb 18, 2019

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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Sep 26, 2018

Trending from G/L: Brands Taking a Stance

Melissa Ross Advertising, Creative, Design, Planning, Public Relations, Strategy, Trending Now, Trends

In overwhelming numbers, today’s top brands are beginning to take stances on certain issues and stepping up on a soap box to make those positions known. In recent years, we’ve seen many businesses take positions on social and even some political issues. The conventional thought has long been that doing so runs the risk of 1. alienating some of your …

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Aug 17, 2018

Trending from G/L: Marketers Moving Away From Saturday Morning Cartoon Ads

Melissa Ross Advertising, Strategy, Trending Now, Trends

Who can forget Saturday mornings as a kid? Getting up early (sometimes before mom and dad), rushing into the kitchen, making a bowl of the most sugary cereal in the pantry, and heading to the living room to turn on the television. This was what most of us lived for as kids – Saturday morning cartoons like Dexter’s Laboratory, The …

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