We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Nov 19, 2019

Community Outreach: Focus on People, Not Products

Shawn Maher Advertising, Full Funnel Marketing, G/L Approach, G/L Work

Despite the insistence of conspiracy theorists decked out in the latest tin foil hat fashion, marketing isn’t just a way to trick people into buying something. Very often, it might not be trying to sell a thing. That’s especially true when it comes to community outreach.  For some of our clients, the objective of our efforts has nothing to do …

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Jun 03, 2019

4 Essential Truths In Advertising That Haven’t Changed in 30 Years

Geile/Leon #Geil30n, Advertising, Communications Agency, Creative, Design, Full Funnel Marketing, G/L Approach, G/L Work, General

Throughout 30 years, massive changes are inevitable for every industry, and advertising is no exception. New research, changing demographics and media landscapes and more have made the best practices of old almost unrecognizable from the best practices of today. But through it all, there are concrete and essential truths that have never changed about this industry. Here’s just a few… …

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Apr 30, 2019

Freezing the summer melt in higher education

Geile/Leon Advertising, Full Funnel Marketing, Trending Now, Trends

We know you’re tired of hearing about it – that irritating and frustrating phenomenon when prospective college students lose their motivation to attend college and “melt” away during the summer after their senior year. The U.S. Department of Education has recently reported that one-third of college-bound students don’t make it to campus in the fall. Why is that? Throughout the summer, …

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Apr 16, 2019

Ads We Wish We’d Written

Geile/Leon #Geil30n, Advertising, Creative, Design, General, Trending Now, Trends

You can tell a lot about the way people think by observing the people they admire and the traits they aspire to emulate. As advertisers, we think that applies to our work as well. As we celebrate our 30th year in business, we wanted to look back not just at our own business and successes through the years, but also …

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Feb 18, 2019

Building Buyer Personas for Rural Lifestyle

Melissa Ross Advertising, Brainstorms, Communications Agency, G/L Work, Planning, Strategy

In marketing, what you’re communicating is just as important as defining who you’re communicating with. But most target audiences only manage to scratch the surface. For example, targeting men ages 25-65, with children at home and a household income of $100,000 is a good start, but have we really painted a picture of their everyday lives, responsibilities, and likes/dislikes? That’s …

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