The Blog
We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.
Trending from G/L: Thanks Canada for telling us we’re great!
Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign
Trending from G/L: The Vegetable Orchestra is cooler than a cucumber
The Vegetable Orchestra prepares for each performance by first shopping at local markets for vegetables to create their instruments with.
Trending from G/L: Media Planning and House of Cards
The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.
The Trouble with Design Templates
There’s no doubt the use of templates can prove beneficial. We have created them successfully for a multitude of clients and continue to do so. But whether the benefits outweigh the possible pitfalls is ultimately up to you and should be carefully considered.
Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign
Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.