We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Nov 01, 2016

Trending from G/L: Thanks Canada for telling us we’re great!

Mary Sawyer Branding, Creative, G/L Culture, Strategy, Trending Now, Trends

Now, our neighbors to the North in Canada are sending us virtual “hugs” and positive affirmations via a social media campaign

vegetable orchestra
Oct 12, 2016

Trending from G/L: The Vegetable Orchestra is cooler than a cucumber

Geile/Leon Branding, Creative, G/L Culture, Trending Now, Trends, Web

The Vegetable Orchestra prepares for each performance by first shopping at local markets for vegetables to create their instruments with.

Sep 19, 2016

Trending from G/L: Media Planning and House of Cards

Ben Schwab Branding, Media, Planning, Strategy, Trending Now, Trends

The media planning was designed to capitalize on the growing media attention given to the real world presidential election cycle by targeting political events and using them as a springboard to promote the reelection of the show’s main protagonist, Frank Underwood.

Design Templates
Sep 06, 2016

The Trouble with Design Templates

Ben Schwab Branding, Creative, Design, Digital, G/L Approach, Web

There’s no doubt the use of templates can prove beneficial. We have created them successfully for a multitude of clients and continue to do so. But whether the benefits outweigh the possible pitfalls is ultimately up to you and should be carefully considered.

Aug 25, 2016

Trending from G/L: Nivea Reshapes Behaviors with Clever Marketing Campaign

Luke Smith Advertising, Branding, Creative, Digital, Integrated Marketing, Strategy, Trending Now, Trends

Nivea and FCB Brazil came up with a brilliant solution to distract kids long enough to get apply sunscreen, while also teaching them an important lesson about sun safety as well.