We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Sep 04, 2013

Why Hire With Your Brand in Mind?

Geile/Leon Advertising, Branding, G/L Approach, General

Recruitment and hiring is key to growing a successful company. It’s important to fill positions with right people – people who are knowledgeable, proactive and will succeed. But, completing job tasks and being qualified aren’t the only requirements a company should focus on.

Aug 20, 2013

Find Your Brand, Find Your Voice, Find Your Customers

Geile/Leon Advertising, Branding, G/L Culture, General

Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. – Mahatma Gandhi

Aug 13, 2013

Optimize Your Subject Lines for Email Success

Geile/Leon Digital, General, Strategy

Email subject lines are the gatekeepers to a successful email campaign. The amount of click throughs or conversions may hinge on just a few words. So, it’s time to ask yourself, are you maximizing that subject line.

Jul 19, 2013

Bookkeeper Fran Herrington Begins a New Chapter

Geile/Leon G/L Culture, General

For the last 10+ years, Fran Herrington has meant much more to Geile/Leon than what is in her job description. True, she keeps the numbers in line and business running smoothly — but it’s her cheerful demeanor and personable nature that we’re going to miss most.

Jul 01, 2013

Determining Your Twitter Identity in B2B

Geile/Leon Digital, G/L Approach, Integrated Marketing

I recently came across a compelling article about when to use your individual Twitter account versus company account for B2B relationship building. There are a few takes on what approach is the most beneficial, but ultimately, it’s an individual choice. A choice that should be made after some serious consideration.