We have a lot to say. Admittedly, some of it probably shouldn’t be said in public, so we’ll keep it to the stuff that matters. Don’t expect us to only spew words or facts. We’ll tell you what we think, and more importantly, why it matters to you.

Oct 28, 2011

Corporate Marketers Need a Better Network

Dan Diveley General

Throughout my 25 years of work in the ad agency business, I’ve developed a strong network of fellow marketing professionals at other agencies and on the corporate-side. I’ve also come to realize that client-side marketing professionals don’t seem to have as strong of networks. Here on the agency-side, we seem to keep in touch with many other agency people. When …

Oct 24, 2011

Jedi Copywriting: My path as a Padawan learner

Geile/Leon G/L Culture, General

Recently I was at the Ad Club Creative Symposium, the creative gathering for St. Louis advertising agencies. And my favorite presentation was the speaking duet, John January and Tug McTighe, who discussed the parallels of a little known Sci-fi series, Star Wars, and modern copywriting. Surprisingly, the 2 universes are more corollary than I ever imagined. And just so I don’t …

Oct 14, 2011

Selecting an Agency Doesn’t Have to Give You a Headache

Geile/Leon Integrated Marketing, Planning

Recently, Harley Hammerman, CEO of Metro Imaging and Geile/Leon client, told the Business Journal that selecting an advertising agency to promote his business was a matter of relationships. A few days ago the ANA, the Association of National Advertisers, and 4A’s, The American Association of Advertising Agencies, published guidelines on how to conduct an agency search to help marketers find the …

Oct 13, 2011

Heartland Bank Finds Fun Way to Bolster United Way Giving

Geile/Leon General

Heartland Bank, a client of St. Louis Public Relations Agency Geile/Leon Marketing Communications, decided they wanted to do a little more than just contribute to the annual United Way Campaign on an individual basis. So they decided that this year, each department would create an auction basket with donated items from clients, customers and themselves. Each basket would have its own …

Oct 06, 2011

Following My Own Advice When Preparing for a Media Interview

Geile/Leon General

There is nothing like being on the other side of an interview to make you think about what you do for a living. As Vice President of Geile/Leon Marketing Communications, a St. Louis public relations agency, I train people how to do effective interviews. But when it is personal, I wonder what to say and how it will look in print! I …